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Published byShonda Harris Modified over 9 years ago
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FRANCISCO MARTY, TOMMY MELLO, ANNE MURPHY, AND ROBBIE STOVER THE MAPLE BAR
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WHAT IS THE MAPLE BAR? We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night
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BUSINESS ENVIRONMENT & TRENDS -Consumers aged 19-26 spend 46.4% of their food budget dining out -46% of revenues comes from HH>$75000, 23% from HH<50000 - 18-25 contribute most to industry revenue
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COMPETITIVE ADVANTAGES Quality Convenience Cost
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SWOT ANALYSIS Strengths ThreatsOpportunities Weaknesses CONVENIENCE COST VARIETY OF SELECTION DISTRIBUTION NEW PRODUCTS INELASTIC DEMAND NEW MARKETS CO-BRANDING UNHEALTHY SCALE LIMITED LUNCH/DINNER OPTIONS B-FAST COMPETITION SEASONAL DEMAND UNKNOWN BRAND PRICE INCREASES INTERNALINTERNAL EXTERNALEXTERNAL
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OPERATING STRATEGY Donuts made on daily basis with specialized resources to ensure the best quality Hybrid office category that uses a small batches low capital intensive and high reliance on labor force
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OPERATING STRATEGY Machinery: Machinery: Ovens, fryers, taps, refrigeration, coffee machine, payment control devices, order devices, internet routers, POS systems Extras Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans On time delivery of supplies to meet the demand of: morning & late night customers
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QUALITY STRATEGY Daily baking of donuts to ensure freshness and quality High reliance on customer input and suggestions Lean system to limit waste and delays: prevent over-production and excess inventory
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SUPPLY CHAIN MANAGEMENT Local beer distributors …and other ingredients
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INVENTORY CONTROL: CONTINUOUS REVIEW SYSTEM -Extremely Short Lead Times: -Variable and unpredictable demand -Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations -Safety stock prevents shortages that would damage customer confidence.
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DEMAND MANAGEMENT Trend Progression: We expect a slight trend upward in profit and revenue Seasonal Demand Estimation: High fluctuations depending on whether it is the school semester
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FINANCIAL FORECAST
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QUESTIONS
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