1. Niche Hotels: Heathrow Business Proposal Presentation In association with Leeds Metropolitan University

2. Competitors  Over thirty 4 & 5-star hotels in the Slough/Heathrow area  Average rack rate for 4-star hotels £145.53  Average number of rooms in 4-star hotels 176  Approximately 50:50 split between large multi-nationals (such as Crowne Plaza & Marriott) and independent & UK operators

3. Competitors: Pennyhill Park Hotel  5-star  123 rooms  Extensive award- winning spa, leisure & sporting facilities  13 conference rooms  2 Rosette graded restaurants

4. Competitors: Cliveden House Hotel  5-star  39 rooms  Spa & leisure facilities  12 conference rooms  2 restaurants: one 2 Rosette & one 3 Rosette/1 Egon Ronay star  Hotel owns helicopter fleet

5. Competitors: Fredricks House Hotel  5-star  37 rooms  Custom built, state of the art spa  Latest technology in conference rooms  Award winning restaurant