1. GMMP QUALITATIVE RESEARCH METHODOLOGY By Dumisani Gandhi Assistant Director: Media Research and Policy

2. Quantitative & Qualitative research Quantitative – numerical, e.g. 10 sources in a story; 10 women sources and 2 male sources, i.e., number of women and men in world’s news Qualitative – more nuanced; in depth & reflective. How are the 10 women portrayed? Negatively? Positively? Looking for prototype/archetype. To get a more complete picture of news content and the messages it contains, we need to analyse the quality of the coverage.

3. What are we looking out for? Representation of women and men! Portrayal of women and men! The different ways in which men and women make the news! The roles women and men play! Who reports the news? Does it matter? What are gender stereotypes? What is gender aware reporting? What is gender blind reporting?

4. Stereotypes Gender and Media Classification of Stereotypes 1.Blatant stereotypes 2.Subtle stereotype 3.Gender blind “Missed opportunities” 4. Gender aware:(A) Challenge stereotype (B) Gender balance of sources (C) Gender specific (page 2, Qualitative News Monitoring Guide) Ref: http://www.genderlinks.org.za, Virtual Resource Centre (VRC) sectionhttp://www.genderlinks.org.za What is a stereotype? A simplistic way of organising phenomena or in this case human beings based on gender, race etc!A typecast, Label and or Pigeon hole

5. Selecting case studies Radio coding sheet: Column 16 TV Coding sheet: Column 18 Newspaper coding sheet: Column 20

6. How do I write the case study? See page 17-20 of guide to qualitative analysis Classify it: BS/SS/GB/GA Title of article Name of newspaper Internet? Date Country Theme (select from Annex A, page 21) Skills Genre Analysis

7. What to submit, p.16 The original newspaper article Internet – print it Copies of all video tapes or audio tapes from which you have used a story Analysis

8. How many case studies? Blatant Stereotype Subtle Stereotype Gender Blind Gender Aware Radio1111 TV1111 Print1111 Internet news* (only for countries stated in internet guide) 1111

9. What is the rationale for classification? Basic journalistic principles on ethical reporting The ideal –Fairness –Balance – all sides of the story –Challenging assumptions and promoting debate – transformative role of media –Fresh ideas and perspectives –Doing no harm; respecting the human dignity and rights of sources