1. Organizational Agility
Chapter Nine
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2. Learning Objectives
LO 1 Discuss why it is critical for organizations to be responsive.
LO 2 Describe the qualities of an organic organization structure
LO 3 Identify strategies and dynamic organizational concepts that can improve and organization’s responsiveness
LO 4 Explain how a firm can be both big and small
LO 5 Summarize how firms organize to meet customer requirements
LO 6 Identify ways that firms organize around different types of technology

3. The Responsive Organization
Mechanistic organization
A form of organization that seeks to maximize internal efficiency.
Organic structure
An organizational form that emphasizes flexibility

4. Two Ways to Describe an Organization
Figure 9.1(a)

5. Two Ways to Describe an Organization
Figure 9.1(b)

6. Strategic Alliances Strategic alliance
A formal relationship created among independent organizations with the purpose of joint pursuit of mutual goals.

7. The Learning Organization
An organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.

8. The High-Involvement Organization
A type of organization in which top management ensures that there is consensus about the direction in which the business is heading

9. Being Big and Small Downsizing Rightsizing
The planned elimination of positions or jobs
Rightsizing
A successful effort to achieve an appropriate size at which the company performs most effectively

10. Downsizing Survivor’s syndrome
Loss of productivity and morale in employees who remain after a downsizing.

11. Customer Relationship Management
Customer relationship management (CRM)
A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns.

12. Total Quality Management
Total quality management (TQM)
An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques that result in high-quality goods and services.

13. Reengineering Reengineering
Revolutionizing key organizational systems and processes to answer the question: “If you were the customer, how would you like us to operate?”
Processes are redesigned from scratch as if the organization was just starting out

14. Organizing for Speed: Time-Based Competition
Time-based competition (TBC)
Strategies aimed at reducing the total time needed to deliver a good or service.

15. Time-Based Competition
Logistics
The movement of the right goods in the right amount to the right place at the right time