1. GRASSROOTS MARKETING SOLUTIONS - Final Report - By: Kyle Mead

2. PROJECT PURPOSE The purpose of this project was to research the feasibility/viability and risk/reward factor of launching a collateral marketing company that caters towards small businesses To be prepared for a successful launch by April 30 th 2014

3. ACTIVITIES INVOLVED Researched marketing industry patterns, market wants/needs, sector competition, sector suppliers, permits/insurance, total costs involved Planned delivery routes, pricing strategies, operational strategies, marketing strategies Attended and networked at multiple events

4. THE BUDGET EXPENSEBUDGETED($)ACTUAL($)DIFFERENCE($) Business Cards5040+10 Logo Design200150+50 Package Design125150-25 Pamphlet Design200250-50 Miscellaneous200160+40 TOTALS:775750+25

5. MY GOALS FOR GRASSROOTS MRK Help educate neighbourhoods on how to be more small business friendly Promote neighbourhood connectedness and growth throughout Toronto Help small businesses achieve higher sales Make a profit of $15,000 from April 31 – Sept 1

6. SURVEY RESULTS

7. PRIMARY SERVICES Flyer Distribution 2,500 @ 8.5 cents ea.$212.50+tax 5,000 @ 8 cents ea.$400.00+tax 7,500 @ 7.5 cents ea.$562.50+tax 10,000 @ 7 cents ea.$700.00+tax Flyer Printing Flyer Designing

9. SECONDARY SERVICES Canvassing Services E-flyers/E-pamphlets Leafletting Website Design

10. WHAT I LEARNED Utilize free tools, resources and organizations People are generally willing to help and give free advice Good time management is crucial for success Set realistic time frames Listen and react to the feedback people give Move forward when you get stuck, then come back to overcome the obstacle

11. THE TEAM Student Advisor: Andrew Tsionas Professional Advisors: Peter Xenou, Chris Friesen Seneca Advisors: Peter Miller, Jane Forbes Entrepreneur Advisors: Manna Au, Rylan Harvey, Mac Mehew, Daniel Aspler

12. WHATS NEXT? Develop a social media presence Construct a professional, yet eye catching website Begin to interview candidates for positions Negotiate with suppliers/outsoucers Finalize my pamphlet Promote my services to businesses Generate sales

13. CONCLUSION The Project: Was a great learning experience Gave me a chance to bring an idea of mine to life Forced me to make new and interesting contacts for the future Allowed me to apply my time towards something useful – educational and practical