1. Nintendo Needs a Hit in a Hurry BA 499 Current Event Chelsea Smith Kevin Stone

2. Summary  Increased use of games on mobile devices  Projected net lose of $838 million  Wii U to go on sale in late 2012  Sales of video games decreased by 5%  Shift towards multipurpose devices

3. Nintendo  Success of the Wii  3DS portable handhelds  New Wii U  Touchscreen controller  More interaction between user & system  Wireless credit-card reader

4. Implications of Wii U  Benefits  A new gaming system for Nintendo  Match competitors strategy  Issues  Not an innovative system  Quality does not match competitors

5. Discussion Questions  How many people would buy this new system?  Will the Wii U be successful enough to save Nintendo?  If the Wii U is not successful, what will happen to the company next?

6. Works Cited Edwards, Cliff, and Naoko Fujimura. "Nintendo Needs a Hit in a Hurry." Businessweek - Business News, Stock Market & Financial Advice. 02 Feb. 2012. Web. 03 Feb. 2012..