1. The Rhetorical Triangle

2. RHETOR the persona—the “mask ” What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience?

3. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs

4. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? TOPIC/SUBJECT/MESSAGE Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs CONTEXT convergence of time, people, place, events in which the topic merits attention Time Place People Events Motivating force behind speaker/ narrator

5. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated What aspects of the author’s identity may influence the way he/she perceives the topic? Age Education Gender Race Ability What biases does the author hold? How does the author wish to be perceived? What does the author assume about the audience? TOPIC/SUBJECT/MESSAGE Basic identifying features (race, age, education, etc) Knowledge Attitudes Beliefs CONTEXT convergence of time, people, place, events in which the topic merits attention Time Place People Events Motivating force behind speaker/ narrator PURPOSE Genre

6. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing

7. Appeal to Credibility / Ethics  https://www.youtube.com/watch?v=aMfSGt6 rHos https://www.youtube.com/watch?v=aMfSGt6 rHos

8. Appeal to Credibility =/ Ethics  https://www.youtube.com/watch?v=7MV3H WQHl1s https://www.youtube.com/watch?v=7MV3H WQHl1s

9. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing Appeal to emotion Be very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appeals Humor is not an emotion

11. Appeal to Emotion  https://www.youtube.com/watch?v=9gspElv1 yvc https://www.youtube.com/watch?v=9gspElv1 yvc

12. RHETOR the persona—the “mask ” AUDIENCE primary immediate secondary mediated TOPIC/SUBJECT/MESSAGE PURPOSE Genre Appeal to Credibility/ Ethics How does the author create credibility? Education, religion, patriotism, Visual, verbal (way he speaks) Add information here because Linda had nothing Appeal to emotion Be very specific with what emotion is being appealed to Fear and Anger are the most effective emotional appeals Humor is not an emotion Appeal to logic Logical structure of argument, possibly created by:  observation  statistics  Testimonies (expert and personal)  experience  examples and details

13. Appeal to logic  https://www.youtube.com/watch?v=lo6G4N mpxp0 https://www.youtube.com/watch?v=lo6G4N mpxp0

14. Appeal to logic  https://www.youtube.com/watch?v=BWN2k OT4LYA https://www.youtube.com/watch?v=BWN2k OT4LYA

15. Other Appeals  Patriotism  Key role (Mother, teacher tax payer, parent, teenager)  Religious identity (often is also an appeal to credibility)  Past experiences (if they are shared experiences, this can also be an appeal to credibility)  Humor

16. What’s it doing?  https://www.youtube.com/watch?v=R4vkVHij dQk https://www.youtube.com/watch?v=R4vkVHij dQk

17. What’s it doing?  https://www.youtube.com/watch?v=litXW91 UauE https://www.youtube.com/watch?v=litXW91 UauE

18. What’s it doing? https://www.youtube.com/watch?v=XKfuS6gfx PY