1. Contact: Brenda J. Walker | Brenda@EndTap.com | 310-892-4240 Merchandising in the Mobile Era

2. MERCHANDISING IN THE MOBILE ERA BRENDA J. WALKER FOUNDER, ENDTAP DIGITAL CONTENT PUBLISHING EXPERIENCE: MUSIC APPS WEBSITES MAGAZINES

3. MERCHANDISING IN THE MOBILE ERA

5. Windows Phone Palm WebOS iPhone iPod touch iPad Google Android

7. MERCHANDISING IN THE MOBILE ERA

11. KEY MOBILE STATS 5B mobile users 1B are smartphone Global mobile internet traffic - 13%*

12. MERCHANDISING IN THE MOBILE ERA “In 2012, we connected over a billion people and became a mobile company.” - Mark Zuckerberg

13. MERCHANDISING IN THE MOBILE ERA #2 iPhone & #3 Android* 680 Million Mobile Users**

14. MERCHANDISING IN THE MOBILE ERA Twitter - 1.6B Searchs/Day* 60% of Users are Mobile**

15. MERCHANDISING IN THE MOBILE ERA

16. METADATA MATTERS

17. MERCHANDISING IN THE MOBILE ERA