1. Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize Iryna Liashchuk Head of Marketing at Zigi

2. 2 The session will cover: Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets

3. Freemium is how the money will be made on mobile 3

4. 4 Most mobile game users leave during the first 30 days

5. Over 95% of users don’t pay 5

6. Users are always close to retail locations 6

7. 7 Pressure to buy in- game items Low Medium High Broad reach through Freemium model Monetized Users Selling items When you pressure users, they start to leave The Freemium Pressure Cooker

8. How Zigi Works 8

9. Patents pending User is notified when near a Zigi spot

10. Patents pending

11. Map shows the closest sponsored places Patents pending

12. Walking to Zigi spot Patents pending

13. In-game reward gets unlocked automatically Patents pending

14. Sponsor can present a special offer Patents pending

15. Driving Engagement 15

16. Key things improving retention: Giving non-payers access to full game experience Not pressuring to buy or watch ads Re-engaging users during the day 16

17. Free Samples Lead to Purchase Patents pending 3 2 1

18. Unlocking huge retail ad budgets 18

19. Zigi Is A New Pool Of Ad Dollars 19 Retailers are the highest advertising spenders $21.5B $1.8B $1.6B$1.7B $1.5B

20. Zigi’s value for retailers: Patents pnding Reach & branding Foot trafficStore Revenue

21. Thank you for attention! Get in touch if you have questions: iryna@zigi.com www.zigi.com 21