1. Do The OPPOSITE

2. -1--1- Presenter Shaun Nilsson Co-Founder, CityBlast.com Do The OPPOSITE: Everything You’ve Been Told About Social Media is DEAD WRONG.

3. Social Media Marketing for Real Estate Agents. -2--2-

4. Over 90% of home searches begin online. -4--4-

5. People spend 3X more time on Facebook versus any other website -5--5-

6. -3--3- 85% of Consumers expect Businesses To be ACTIVE on SOCIAL MEDIA

7. -8--8- Everything You’ve Been Told About Social Media is DEAD WRONG. … and it’s killing your online business.

8. -8--8- Get ready to debunk 7 MAJOR MYTHS And hear the TRUTH.

9. -8--8- Our opinions are backed by DATA. 1,747,363 Social media posts to date 5,635,730 People reached every day 978,497 Total leads generated for our members

10. -9--9- TRUTH 1: You SHOULD Market on Your Personal Page

11. -7--7- Fan Page vs. Personal

12. Inbound Marketing shares Valuable Content That Doesn’t Annoy. -7--7-

13. -8--8- TRUTH 2: You SHOULD Post Listings

14. CityBlast generated an estimated $58,168,386 in commissions in past 12 months More than 70% of the leads came from listings. -8--8-

15. -7--7- TRUTH 3: You SHOULD Forget LinkedIn

16. 01/24/13 Social Media Breakdown This data was analyzed by nearly 8 million real estate social media posts that were actually read and indicates the impact of the respective channels.

17. 01/24/13 TRUTH 4: You SHOULD Skip the Blogging

18. 01/24/13 TIME: The Ideal Length of a Blog Post is 1,600 Words. – FastCompany.com EFFORT: 92% of Companies Who Blogged Multiple Times a Day Acquired A Customer Through Their Blog - HubSpot.com REALITY: Social Media Has 100% Higher Lead-to-Close Rate Than Outbound Marketing. (State of Inbound Marketing, 2012) – HubSpot.com

19. 01/24/13 Small & Medium Businesses: 55% can’t produce enough custom content 39% don’t have enough time or money for blogging “Creating quality content is expensive and time- consuming, and contributes to your “me, me, me” refrain in social media” – Heidi Cohen

20. 01/24/13 Instead… a BETTER Solution Curate a news feed with shared content from trusted third-party sources.

21. 01/24/13 Along with Improvements in Search Engine Rankings, Content Marking Can Create Massive Buzz and Consistent Referral Traffic, As Well As Driving Sales or Leads. - Mashable

22. Top 10 Best Performing Posts of Real Estate Professionals 1.Wooden Deck Transforms Into Swimming Pool, Airows.com 1.10 Free Apps That Will Change How You Decorate, HouseBeautiful.com 1.10 iPad Apps for Home Organization, HowStuffWorks.com 1.11 Tiny Houses That Will Make You Want To Live A Simpler Life, TruthSeekerDaily.com 1.Kelly's Luminous Tree House - House Tour, ApartmentTherapy.com 1.Habitat houses provide healthy foundations, Habitat.org 1.A Sleek Kitchen Renovation in San Francisco, Dwell.com 1.Making a difference through word and deed, Habitat.org 1.31 Insanely Clever Remodeling Ideas For Your New Home, Buzzfeed.com 1.Could crowdfunding be the future of real estate development?, Brokelyn.com

23. 01/24/13

24. TRUTH 5: You SHOULD Market To Friends

25. 01/24/13 CityBlast Agents Average An Extra $8,500 Per Year … helping their own friends and followers

26. 01/24/13 Would you pay Facebook $8,500/Year to have an account??? That’s what it’s costing if you’re not using Facebook for business!

27. 01/24/13 TRUTH 6: You SHOULD NOT Talk About YOU

28. Social Media = Social Event Act as you would at a party where you want everyone to like you. - 11 -

29. Inbound Marketing: The Golden Key “Earning the attention of prospects and drawing customers to your website, by producing content customers value.” - Wikipedia - - 10 -

30. But it’s not perfect: “One criticism of inbound marketing is the time and effort required to create content.” - Wikipedia - - 13 -

31. -8--8- TRUTH 7: You SHOULD Outsource

32. Experts recommend spending 1 hour per day Facebook marketing. -8--8-

33. Busy agents don’t have an hour a day! -9--9-

34. “Marketing activities should be outsourced when there are not enough resources to adequately manage the activities, or if one won’t produce a high-quality product.” - Lauren Hogan, HomeAdvisor - “Outsource social media? Absolutely! As a broker, I constantly remind agents to engage in activities that generate income. Although social media brings in sales, it takes consistency to bring about results. Hiring someone to handle your social media frees up time to handle money-making tasks.” - Bridgette Freeman, B Free Consulting - -9--9-

35. CityBlast solves this problem for the real estate industry. - 14 -

36. Take action for your business. Secure your free trial now! Promo code: AMM (20% off) www.cityblast.com