1. Week 7: Enterprise Information Systems
MIS 2101: Management Information Systems
Based on material from Information Systems Today: Managing in the Digital World, Leonard Jessup and Joseph Valacich, Pearson Prentice Hall, 2007
Also includes material by David Schuff, Paul Weinberg, and Cindy Joy Marselis.

2. Learning Objectives

3. Scenario
You work for a mid-sized manufacturer of supplies for white boards.
Working in groups of 3…each of you will take responsibility for:
Inbound Logistics/Procurement
Operations/Manufacturing
Outbound logistics/Order Fulfillment
What information do you need and what types of systems would you need to make your team efficient and effective?

4. Scenario (cont.)
What types of information needs to flow from one team to the next to make the organization efficient and effective?
How do we facilitate this flow of information from one system to the next?

5. Scenario (cont.)
What type of information flows between teams within your organization & what type of information flows between your organization and your business partners (suppliers & customers)?

6. Legacy Systems Problem:
Number of information systems growing over time
Lack of integration in existing systems
Different computing platforms
Difficult to integrate
Data must be reentered from one system to another
Same pieces of data stored in several versions

7. Legacy System Approach

8. Enterprise System Approach
Integrated Database

9. Internally Focused Systems

10. Externally Focused Systems

11. Internally Focused Systems: Value Chain

12. The Complete Picture

13. Learning Objectives

14. Enterprise Resource Planning
What is an Enterprise Resource Planning (ERP) system?

15. Enterprise Resource Planning

16. Enterprise Resource Planning

17. ERP Challenges
What are some of the challenges with implementing an ERP?
Why would a company want to do this?
Who might resist? Why?

18. Remember the problem with legacy systems…
Number of information systems growing over time
Lack of integration in existing systems
Different computing platforms
Difficult to integrate
Data must be reentered from one system to another
Same pieces of data stored in several versions

21. Configuration What is “configuration” of an ERP system all about?
What is meant by a “vanilla” implementation?
What is “customization”?

22. Learning Objectives

23. Question?
Forget about MIS and technology and computer systems…as a business professional, what do you think about when it comes to attracting and retaining the most profitable customers?
What information do you need to do these things?

24. Customer Relationship Management

25. Customer Relationship Management
CRM overview
Like all enterprise systems, CRM spans many functional areas

26. Successful CRM Strategy

27. Comprehensive CRM

28. Operational CRM Order Processing & Tracking
Contact Development, Assignment, & Management
Customer History, Preferences, and Management
Sales Forecasting and Performance Analysis
Sales Administration
Automate service requests, complaints, product returns, and information requests
Comprehensive view of the competitive environment
Including competitors, industry trends, and environmental
Factors.

29. CRM – GoldMine

30. CRM Supports Three Major Functions

31. CRM – Management Issues
Data Sharing and Data Ownership
Technology Issues

32. Learning Objectives

33. Supply Chain Management
What is “Supply Chain Management” all about and how do “Supply Chain Management Systems” create value?

35. Question Who works for a company which manufactures some product?
What do you make?
What stuff do you need to make your product?
Where do you get this stuff?
What happens to you if they run out of this stuff?

36. Supply Chain Management
Wal-Mart and Procter & Gamble (P&G) SCM
Information flows?

37. SCM & Porter’s 5 Forces
Can partnerships and investments in your supply chain give you a competitive advantage?

38. SCM architecture SCM modules support two functions
Supply chain planning
Supply chain execution

39. Tightly Integrated SCM vs. Portals
Dell with Many Customers
Elemica
Big 3 with Many Suppliers

40. Example: Distribution Portal
What is a “distribution portal” and what types of businesses use them?

41. Example: Procurement Portal
What is a “procurement portal” and what types of businesses use them?

42. Radio Frequency Identification
What is RFID?
Who is using it?
How is it creating value?

43. The Big Picture

44. Learning Objectives

45. The Formula for Enterprise System Success
Secure executive sponsorship
Get help from outside experts
Thoroughly train users
Take a multidisciplinary approach to implementations