1. OOPS THEY’RE A GOING TO BE SENIOR, NOW WHAT DO I DO. COLLEGE ADMISSIONS TRENDS FROM A PARENT’S PERSPECTIVE Jim Treleaven IACRAO

2. © Via Strategy Group, LLC # IACRAO Agenda  Four totally different kids  Parents and Students in the Process  Admissions Trends – What Parents (Think They) Know 2

3. © Via Strategy Group, LLC # IACRAO Four Different Kids 3  Girl  ADHD  No Major Interest  Mitchell College

4. © Via Strategy Group, LLC # IACRAO 4  Boy  Competitive High School  Less Interest in Academics  Clear Interest in Art  Art Institute of Portland Four Different Kids

5. © Via Strategy Group, LLC # IACRAO 5  Girl  Good Student  Unsure of Major  Cheerleading  Ohio State Four Different Kids

6. © Via Strategy Group, LLC # IACRAO 6  Boy  Good Student  Engineering  Gymnastics NCAA  Service Academies  Ohio State Four Different Kids

7. © Via Strategy Group, LLC # IACRAO Parents and Students in the Process 7 Source: Longmire & Company, Inc. Study of Parents: How They Evaluate Colleges and Influence Enrollment

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25. © Via Strategy Group, LLC # IACRAO What Parents and Students (Think They) Know 25

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36. © Via Strategy Group, LLC # IACRAO Summary  Every student is unique – help them feel that way.  Involve the parents – obviously.  Make it easy and be patient. 36

37. OOPS THEY’RE A GOING TO BE SENIOR, NOW WHAT DO I DO. COLLEGE ADMISSIONS TRENDS FROM A PARENT’S PERSPECTIVE Jim Treleaven IACRAO