1. Introduction to Vector Images
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2. Vector Images Today’s Objectives
Define the term resolution independent
Discus characteristics of vector images
Identify art suitable for vector based creation
Use Illustrator tools to create and fill simple objects
Convert text to objects or outlines

3. Characteristics of Vector Images
Clean, crisp, sharp lines
Based on vectors (mathematical) formulas
Object oriented
Lines, arcs, curves
Resolution independent
Type/Text in Quark is vector
Save as eps. files (meta files)

4. Characteristics of Vector Images
Vector graphics are resolution independent
can be reduced or enlarged without loss of image quality
X686Y1÷(9.3√3.384)±17.11
X243Y1÷(8.6√3.147)±12.11

5. Characteristics of Vector Images
Paths are made up of two or more points connected by line segments
open path
closed path

6. Characteristics of Vector Images
Apply color
Fill objects or text with color, blends, or patterns
Drawing tools
Draw straight lines, boxes, circles, and freeform

7. Advantages of Vector Images
Good resolution
Uses resolution of output device (rasterize)
Eliminates the jaggies seen in bitmap images

8. Advantages of Vector Images
Smaller file sizes
Images defined by xy coordinates

9. Challenges of Vector Images
Learning curve (pen tool)
Best for non-photographic images
Illustration art
Logos
Screen rendering is bitmapped
wysi NOT wyg
Non-PostScript printers
RIP software is available

10. Purpose of a Logo Graphical reminder of the group it represents
Needs to:
Convey the organization in a positive manner
Memorable & recognizable at a glance
Unique and distinguishable from competition
Work for all organizational applications

11. Types of Logos Two basic types of logos Image Based Typographic
Pictogram
Ideogram
Abstract
Typographic

12. Types of Logos Pictogram Representation of any single thing
Provides a direct interpretation of the design
Best used for organizations with single product
Need to make sure image relates to the organization
(ex.) Publishing company might use a logo with a book

13. Types of Logos Ideogram Image represents idea More difficult to design
Different people may perceive it differently
Requires additional research during design stage
(ex.) Logo for AT&T

14. Types of Logos Abstract
The image does not represent any single concept
Used when an organization has many products
Created to give a dynamic look
Most common type of logo used today
(ex.) Nike, Target

15. Types of Logos Typographic
Create a unique version of organization’s name
Typeface captures the personality of the organization
Should use a custom typeface
(ex.) Ford, Wal-Mart, Conversa

16. Types of Logos Combinations
Oftentimes include abstract and typographic elements
(ex.) Electrical Digest,Betty Crocker, Adobe

17. How are they the same/different?

18. How are they the same/different?

19. How are they the same/different?