1. Structure of a typical business plan
Production process
Human resources
Marketing plan
Target market
Product characteristics
Pricing
Distribution
Promotion
Financial plan
Funds needed
Feasibility
Summary
Appendices
Description and ownership of proposed business
Assessment of the business environment (marketing research)
Economic environment
Industry environment
Global environment
Management plan
Organizational structure

2. Cupcake
machine
Marketing
plan

3. What is cupcake
machine?

4. Step one: Select your burdening(配料）:
cupcake machine
Step one: Select your burdening(配料）:
peanut, nut, chocolate chips , candy…
Step two: Select your cream(奶油）: chocolate, vanilla（香草）,orange and so on
Step three: Select your cake: vanilla, chocolate, milky…
cupcake machine

5. Team name：cupcake team
Team Profile
Team name：cupcake team
Team members:
company logo:

6. Assessment of the business environment
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Assessment of the business environment 1
Industry environment
Guangzhou people’s spending habits 2
The conclusion of business environment 3

7. Industry environment
up till now , there haven’t had a service to meet the breakfast needs of the fast-paced-life people especially for the white-collars and students who seldom cook breakfast for themselves but have their own food preferences. And this will be a potential and large market for us!

8. Guangzhou people’s Spending habits
There are about 12million people in Guangzhou
86% people have breakfast everyday , meanwhile
48% always drink milk
About50% buy breakfast outside
At the same time, 65% people eat bread as their breakfast
the reason why they don’t have breakfast is that they don’t have enough time and as the development of society, people think more highly of the convenience and have their own food taste.

9. The conclusion of business environment
The cupcake machine’s target market is the office workers
and students ,those who don’t have enough time to prepare
their breakfast.
The cupcake machine will be placed in the residential
subdistricts(居住小区），schools, bus stations ,subway
stations and so on, which makes the people buy their
breakfast more convenient and collocate what they like

10. Product characteristics
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Product characteristics
Pricing strategies
Marketing plan
Distribution
Promotion

11. Product characteristics
Selectable collocation : you can create your favorite taste by yourself. You can’t buy a chocolate cupcake with nut in bakeries ,but you can create it by our cupcake machine
Convenient to get: the cupcake machine may stands in front of your company’s door. You don’t need to go downstairs just for a bread or cake A B
Fresh: we will change the
cupcake ingredient timely to
make sure the cupcake ingredient
are fresh.

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Pricing strategies
Penetration strategy :As a convenient goods ,its price should be familiar and attractive ,about 3 to 10 yuan per cupcake .and such low price strategy can help us to penetrate the market quickly and make it difficult for possible rivals to enter the market.
Loss leader pricing strategy: in order to attract
customers, we will offer one items which are
priced at or under cost every morning
psychological pricing strategy: we will make
price appear more acceptable or contain positive
overtones to consumers.

13. Distribution--Vending machine
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Distribution--Vending machine
We have our own façade bakeries. And place them
around the bakeries. As a result ,We can place the
fresh bread, cake into the cupcake machine timely
while selling the cakes
According to statistics, of every dollar the Chinese
spend on consume product,only about 70%
goes to the producers. The remaining 30% or so
goes to middlemen. As a result, we can save lots
of money by using vending machines.

14. Distribution--Vending machine
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Distribution--Vending machine
At the same time ,we will cooperate with Fengxing milk company which has 45 façade shops in Guangzhou, much more than Yantang. Placing it in the façade shops, it can help people be more convenient to buy milk and cupcake. Beside, we can manage the cupcake machine more convenient.

15. www, com
Promotion
We will use noticeable posters which are pasted on our cupcake machines
Our consumers can register as our members and own a accumulating card ,which help us to increase customer loyalty
Bundle sell with milk. As
we knew, cake is the best
partner of milk. Bundling with
milks, we can raise the sales
volume both milk and cupcake.
Our cupcake machines can also have the function of punching the bank card or canton all-in card (羊城通）

16. Development plan Broaden our market coverage in Guangzhou and spread
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Development plan
Broaden our market coverage
in Guangzhou and spread
our cupcake machines
to every corner
of Guangzhou
Enter the nationwide
market gradually
2013
2025
2015
2035
Enter the Guangzhou market and have our own fixed consumer group.
Develop the nationwide market and become establish firmly in this
market

17. Have deep research of eating
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summary
Team members
Sociability(善于交际）、enthusiastic
Have deep research of eating
Intelligent、creative
courageous and resolute
We believe our team can smooth away all the difficulities
and become successful~

18. Thank You !