1. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien 1 A model destination for Environmentally-friendly travel - Werfenweng INNO NATOUR - AUSTRIA University of Natural Resources and Applied Life Sciences, Vienna Gregor Mendel Straße 33 A-1180 Wien, Österreich Tel. (+43 1) 47654-0 student: Matthias Humpeler E-Mail: m.humpeler@hotmail.com Stefan cel Mare University of Suceava Faculty of Economics and Public Administration Str. Universitatii nr. 13, Building H, Room H 108 720229 SUCEAVA, ROMANIA

2. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Content:  Introduction  The Innovative model Destination: Werfenweng  Location and history  Product and Services  Stakeholder  Strength, weaknesses, opportunities, threats  Economics  Future innovative strategy  Discussion 2

3. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Introduction:  Town of Werfenweng:  900 residents (45km south to Salzburg)  Altitude 900m  100 guesthouses, hotels, appartments  1800 Hotel beds  210 000 overnight stays  Tourism: 50% winter 50% summer 3 Source: Alpine Pearls Vienna

4. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien History  1994 economic situation critical-> new municipal concept: The car free tourism experience (initiator: tourismus organization & municipal admistration of Werfenweng)  1995 concept becomes reality, first bookable products available  1996-97 Werfenweng becomes model destination, eu regional development aid  2001-06 attendance EU Project Interreg Alpine Space  2006 foundation of Alpine Pearls 4

5. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Products and Services  Environmental friendly arrival and departure (from home) by train or by bus, transport form the nearby train station to the hotel  Hand over the car key to the tourism organization center (if not traveled by train,bus) during holiday  Use of the regular mobility service and fun mobility service 5 Mobility pass - allowance to use the mobility services (Werfenweng 2010)

6. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Stakeholder  44 hotels and guest houses + 10 companies (taxi, sports,etc..)  Mayor  Tourism organziation  Alpine pearls  Residents  Train & bus service  … 6

7. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien SWOT  Strengths: CO 2 reduction, less cars in a time of more cars, functional tourism orientation, product marketing  Weaknesses: risk of loosing guest who do not want to avoid the use of there car, expensive, unknown synergetic effects  Opportunities: functional transportation system again without cars, growing economy not related to energy prices, dedicated tourists  Threats: stakeholder co-operation train and bus system, residents deny further collaboration, financing issues 7

8. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Economics / financing  Impact:  25% train&bus users, 10 % hand out there keys, 65 % do not use the service  Increase from 162 000 to 212 000 overnight stays (first 4 years)  5 direct employments + increase of safeguard employment  Federal state funding, EU funding  Financing  earnings: 0,5 € tax per overnight stay = 70 000€ + 6€ for mobility pass=25 000€  expenses: 95 000€ 8

9. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Future innovative strategy  More participation of the residents -> SAMO Plus  involvement in car-free daily life  Pedestrian area in the town’s center  Parking area outside of the town 9

10. 26.04.2010INNO NATOUR RO 2010student: M. Humpeler Universität für Bodenkultur Wien Questions ? 10 Source: Alpine Pearls