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Luciane Galuppo lucianeg@microsoft.com Area Sales Manager LATAM Microsoft Learning
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Latin America and the Caribbean grew 30% in FY08 5th consecutive year of growth Strong growth across all Subsidiaries, Business Groups and segments:
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You delivered over 94,000 MOC training last year! 5% MOC growth Over 40,000 certification exams delivered 37,5% growth YOY Driven mostly by Second Shot and Discount Campaign Strong growth across all countries
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51%MOC51%MOC
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Get to know your market share Exams and MOC ratio
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26,3% LATAM growth in FY08 Over 57% growth in July alone
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Second shot drove over 17,000 exams LATAM had the highest freetake (27,7% over WW average of 15,1%) MCP track grew 30% versus -7% last year 108% growth on MCSA 2003 and 111% on MCSE 2003 544% growth on TS Vista Configuration 95% growth on TS.Net Framework 2.0: Web Applications Strong growth on Share Point, Business Desktop Deployment, Enterprise Support Technician and Exchange 2007
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250 testing centers CPLS are our certification channel in most countries Among Top 20 just one non CPLS 48% of Total MCP volume 48% of Total MCP volume
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10 Highlights: 906 units sold in LATAM with strong impact on Vista MOC sales 58 engaged CPLS’ in offer Congratulations Bras e Figueiredo (Brazil) with 29% and KED (Mexico) with 11%. Lowlights: Low impact on Exchange MOC sales Registration process confusing Limited marketing done by CPLS ’to promote the offer Unit Volumes: OVE NFR
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www.learningsolutionsrebate.com www. mslcampaignfactory.com www. mslcampaignfactory.com About USD 100,000 paid in rebates every quarter 54 CPLS achieved rebates last quarter
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Newly designed in Mar/08 Integrated CPLS directory now 4 th page in access Centralized pages Updated content More spanish than english content Goal is to have the same dynamic as the brazilian page
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SATV call downs and emails – FY08 SATV payment process has improved Launched elearning (universal vouchers) to CPLS - June 2007 MOC Compliance Campaign to CPLS – Jan/Feb 2008 Sales training – Apr/May 2008 Launched Spanish newsletter – Jan 2008 But most importantly, huge local efforts from our PAM and TPAMs!
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Strong IT Market Continue acceleration on HW consumption 28.8 Mew Million PCs in FY09 286k new x86 Servers IT Spend will set a new record of $66.9B Software the fastest growing category (at 11.3%) Market Keeps Growing – IDC
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CHLE MXCO Andean Peru, Ecuador, Colombia,Venezuela CCA 35 countries Puerto Rico, Costa Rica, Dominican Republic, Panama, Jamaica, Trinidad… South Cone Argentina, Chile, Uruguay, Paraguay, Bolivia Brazil Chile Paulina Chile Paulina Argentina and Uruguay Gabriela Argentina and Uruguay Gabriela Colombia Silvana Colombia Silvana Venezuela TBH Venezuela TBH Multi Country Americas Priscilla Mexico Christian Mexico Christian C C A Brazil South Cone Brazil Adriana Soraya Willian Andean Mexico FY09 FY08
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Revenue growth – MOC and Certification Customer Engagements (Reach) Customer Satisfaction – our customers! Partner Satisfaction – that’s you! Marketing Impact (Results)
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15% MOC growth 25% exams growth
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Strong license growth Growth per city, per type of customer Young population Job, Job, Job New (but not so much) products Branding 94% MOC sold via CPLS (against 90% over FY07) Strong learning products and campaigns
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© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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