1. Rob Humphreys Solution Specialist, Application Platform and Business Intelligence

2. 80% of business is conducted on unstructured data – Gartner 2007 – First time data exceeded available storage By 2011 the digital universe will be 10 times the size it was in 2006. IDC Nearly half of all enterprises are using three to five different business intelligence analysis and reporting tools. And more than one out of five are running six or more. Forrester

3. Friend or Foe?

4. Which become

5. Which eventually become

6. Existing Applications SQL Server Windows Oracle Solaris SQL Server Windows Oracle DB Unix DB2 Z/OS Other Partners & Customers ERPFinanceInventoryCRMOperations Data Warehouse Staging Data Operational Data Stores Data Marts Dashboards Analytics Data Mining Reporting Scorecards Semantic Layer Data Quality / Master Data BI Platform

7. BI = Too ComplexBI = Too ExpensiveBI = Too hard to use

9. BUSINESS PRODUCTIVITY INFRASTRUCTURE BUSINESS USER EXPERIENCE DATA INFRASTRUCTURE & BI PLATFORM

11. Dashboards and scorecards Report Center Excel Services

12. Create and share reports Analyze and share information Leverage OLAP

13. Barclaycard Lloyds Banking Group Unilever Coca Cola Pfizer NHS http://www.microsoft.com/bi/evidence/case- studies.aspx

14. SQL 2008r2 and Office 2010 PowerPivot Master Data Services Parallel Data Warehouse

15. PowerPivot add-in for Excel PowerPivot add-in for SharePoint

17. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Microsoft, Hyper-V, and Your potential. Our passion. are trademarks of the Microsoft group of companies. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Microsoft Corporation One Microsoft Way Redmond, WA 98052-6399 USA