2. Management Information System Instructor: Fei Tian Associate Professor Cell: 13705606629 Email: fei.tian.ahu@gmail.comfei.tian.ahu@gmail.com Web: 210.45.208.10/dep/tf/index.htm Session 14

3. Decision-making Support Systems and Business Intelligence

4. fei.tian.ahu@gmail.com MIS 3-14:3/32 Agenda: 1.DSS 2.GDSS 3.ESS 4.Assignment

5. fei.tian.ahu@gmail.com MIS 3-14:4/32 DECISION-SUPPORT SYSTEMS (DSS) DSS 1)Computer system at the management level of an organization 2)Combines data, analytical tools, and models 3)Supports semi-structured and unstructured decision-making

6. fei.tian.ahu@gmail.com MIS 3-14:5/32 MIS and DSS 1.MIS 1)Provides reports based on routine flow of data 2)Assists in general control of the organization 2.DSS –Emphasizes change, flexibility, rapid response, models, assumptions, ad hoc queries, and display graphics

7. fei.tian.ahu@gmail.com MIS 3-14:6/32 Types of Decision-Support Systems 1.Model-driven DSS –Primarily stand-alone –Uses model to perform “what-if” and other kinds of analysis 2.Data-driven DSS –Allows users to extract and analyze useful information from large databases 3.Datamining –Finds hidden patterns and relationships in large databases to infer rules –Knowledge discovery

8. fei.tian.ahu@gmail.com MIS 3-14:7/32 Overview of a DSS

9. fei.tian.ahu@gmail.com MIS 3-14:8/32 Example of DSS: Cargo Booking System Cargo Booking Agent Request Cargo Size, Rate Data Cargo Availability Forecast Passenger Forecast Data Confirm/ Reject 1 CARGO RESERVATION SYSTEM 2 FLIGHT SCHEDULE SERVER 5 PASSENGER RESERVATION SYSTEM 4 xxx Availability/ Minimum Price Passenger Booking Agent CARGOPROF REVENUE MANAGEMENT SYSTEM 3

10. fei.tian.ahu@gmail.com MIS 3-14:9/32 Components of Decision-Support Systems 1.DSS database: collection of current or historical data 2.DSS software system: collection of software tools/mathematical and analytical models 3.User interface: easy interaction 4.Model 5.Abstract representation illustrating components or relationships 6.Sensitivity analysis –Asks “what-if” questions repeatedly to determine the impact of change

11. fei.tian.ahu@gmail.com MIS 3-14:10/32 Sensitivity Analysis

12. fei.tian.ahu@gmail.com MIS 3-14:11/32 DSS for Supply Chain Management 1.Comprehensive examination of supply management chain 2.Searches for most efficient and cost- effective combination 3.Reduces overall costs 4.Increases speed and accuracy of filling customer orders

13. fei.tian.ahu@gmail.com MIS 3-14:12/32 DSS for Customer Relationship Management 1.Uses data mining to guide decisions 2.Consolidates customer information into massive data warehouses 3.Uses various analytical tools to slice information into small segments

14. fei.tian.ahu@gmail.com MIS 3-14:13/32 DSS for Customer Analysis and Segmentation

15. fei.tian.ahu@gmail.com MIS 3-14:14/32 Agenda: 1.DSS 2.GDSS 3.ESS 4.Assignment

16. fei.tian.ahu@gmail.com MIS 3-14:15/32 What Is a GDSS? GROUP DECISION-SUPPORT SYSTEMS (GDSS) 1)Interactive computer-based system 2)Facilitates solution to unstructured problems 3)Set of decision makers working together as a group

17. fei.tian.ahu@gmail.com MIS 3-14:16/32 Elements of GDSS 1.Hardware: Conference facility, electronic hardware 2.Software tools: Tools for organizing ideas, gathering information, and ranking and seeking priorities 1)Electronic questionnaires 2)Electronic brainstorming tools 3)Idea organizers 4)Questionnaire tools 5)Tools for voting or setting priorities 6)Stakeholder identification and analysis tools 3.People: Participants, trained facilitator, staff supporting hardware and software

18. fei.tian.ahu@gmail.com MIS 3-14:17/32 GDSS Group Interaction Session Manager Session Planning Idea Generation Idea Organization Prioritizing Policy Development Brainstorming Topic Commenter Group Outliner Idea Organizer Issue Analyzer Group Writer Vote Selection Alternative Eval. Questionnaire Group Matrix Policy Formation Stakeholder ID. Organizational Memory Enterprise Analyzer Graphical Browser Group Dictionary Brief Case Access to information Personal productivity

19. fei.tian.ahu@gmail.com MIS 3-14:18/32 How GDSS can Enhance Group Decision-Making 1.Improved preplanning 2.Increased participation 3.Open, collaborative meeting atmosphere 4.Criticism-free idea generation 5.Evaluation objectivity

20. fei.tian.ahu@gmail.com MIS 3-14:19/32 Agenda: 1.DSS 2.GDSS 3.ESS 4.Assignment

21. fei.tian.ahu@gmail.com MIS 3-14:20/32 Executive Support in the Enterprise--ESS 1.Executive Support Systems (ESS): 1)Information system at strategic level of an organization 2)Addresses unstructured decision-making through advanced graphics and communications 2.The Role of Executive Support Systems in the Organization 1)Brings together data from the entire organization 2)Allows managers to select, access, and tailor data 3)Enables executive and any subordinates to look at the same data in the same way

22. fei.tian.ahu@gmail.com MIS 3-14:21/32 ESS for business intelligence 1.Identifies changing market conditions 2.Formulates responses 3.Tracks implementation efforts 4.Learns from feedback 5.Monitoring corporate performance: balanced scorecard systems 1)Model for analyzing firm performance 2)Supplements traditional financial measures with measurements from additional business perspectives

23. fei.tian.ahu@gmail.com MIS 3-14:22/32 Enterprise Wide Reporting and Analysis Strategic performance management tools for enterprise systems 1)SAP: Web-enabled mySAP.com™, Management Cockpit 2)PeopleSoft: Web-enabled Enterprise Performance Management (EPM) 3)Oracle: Strategic Enterprise Management

24. fei.tian.ahu@gmail.com MIS 3-14:23/32 决策支持系统与商业智能 企业活动 1) 经营： 在 “ 市场机会 ” 与 “ 内部能力 ” 间求取最大的平衡与发 展，以战略为主，同时也受到外部环境的制约。（ what ） 2) 管理： 战术，（ how,who ）  交易管理： 交易，交易管理，企业功能  决策管理 : 决策、规则（ SOP ）

25. fei.tian.ahu@gmail.com MIS 3-14:24/32 未来应用软件 信息范围信息范围 流程管理 / 信息管理 知识管理 交易自动化 内部的、单个的内部的、联合的供应链 经营领域 ERP 标准 设置 以前的发展情况 ERP 数据库的基线功能自动化的排序 ERP 软件包的初级功能， 同时具有捆绑软件的附加功能 高级决策支持系统 经营智能软件包 供应链管理和集成

26. fei.tian.ahu@gmail.com MIS 3-14:25/32 案例背景 1. 模拟了一家销售电子产品，书籍，电影和音乐的零售店在 2000-2001 年的销售情况 2. 包含了 5 个层次（ 5 个角度）来勘察零售店的销售数据 1) 客户 2) 地理位置 3) 产品 4) 促销信息 5) 时间 3. 包含了 10000 个客户信息和 40000 多条购买纪录 4. 从 5 个方面来形成零售店的商务智能报表 1) 财务信息（利润，预测） 2) 人力资源信息 3) 投资信息 4) 产品销售信息 5) 供应商信息 5.OLAP 数据仓库仓库中 1) 数据仓库： \Tutorial\TUTORIAL_DATA_7200.mdb 2) 元数据库： \Tutotrial\TUTORIAL_METADATA_7200.mdb

27. fei.tian.ahu@gmail.com MIS 3-14:26/32 数据模型 — 维和度量  “ 嘿 … 我卖掉了价值 1 亿美元的货物 ” 月份 1234765 产品 牙膏 果汁 可乐 牛奶 奶油 肥皂 地区 西 南 北 维度：产品、地区、时间 分层汇总路径 产品 地区 时间 行业 国家 年 类别 地区 季度 产品 城市 月 周 部门 天

28. fei.tian.ahu@gmail.com MIS 3-14:27/32

29. fei.tian.ahu@gmail.com MIS 3-14:28/32

30. fei.tian.ahu@gmail.com MIS 3-14:29/32

31. fei.tian.ahu@gmail.com MIS 3-14:30/32 Assignment for Session 14 Individual Complete the review questions on pp.489: 1,3,6,12

32. fei.tian.ahu@gmail.com MIS 3-14:31/32 Group Assignment for PART III 1.Reading textbook chapter 9 and 10 2.Group case study: write and submit and presentation 1)Amazon.com vs. Barnes & noble: the battle of the Bookstore. (pp.326-329) 2)Answer all questions.

33. fei.tian.ahu@gmail.com MIS 3-14:32/32