1. Persuasive Writing
The way into it…

2. Persuasive Writing: What does it do and when is it used?
In persuasive writing, a writer takes a position FOR or AGAINST an issue and writes to convince the reader to believe or do something.

3. Persuasive writing is often used in advertisements
to get the reader to buy a product. and other
types of writing to get the reader to accept a
point of view.

4. In order to convince the reader you need more
than opinion; you need facts or examples to
back your opinion. So be sure to do the
research!

5. Structure of a Persuasive piece of writing
Introduction
Body (Argument is developed)
Conclusion

6. Writing your Introduction
The introduction has a “hook” or “grabber” to catch
the reader’s attention. Some “grabbers”
include opening your paper with a/an:
Unusual Detail
“Manitoba, because of its cold climate, is not thought of as a great place to be a reptile. Actually, it has the
largest seasonal congregation of garter snakes in the world.”

7. Strong Statement:
Cigarettes are the number one cause of lighter sales in
Canada!

8. Quotation:
Elbert Hubbard once said, “Truth is stronger than fiction.”

9. Anecdote (story):
An anecdote can provide an amusing and attention-getting opening if it is short and to the point.

10. Statistic or Fact:
Sometimes a statistic or fact will add emphasis or interest to your topic. It may be wise to include the item’s authoritative source.

11. Question:
Have you ever considered how many books we would read if it were not for television?

12. Exaggeration or Outrageous Statement:
The whole world watched as the comet flew overhead.

13. Focus Statement Three objectives of a focus statement
1. It tells the reader the specific topic of your essay.
2. It imposes manageable limits on that topic.
3. It suggests the organization of your essay.

14. Through the focus statement, you should say to the reader:
“I’ve thought about this topic, I know what I believe
about it, and I know how to organize it.”

15. Example Introduction:
Of all the problems facing the environment today, the one that bothers me the most is global warming. Some scientists say that the earth is getting warmer because of the greenhouse effect. I propose to describe the greenhouse effect and whether the earth’s atmosphere is actually getting warmer.

16. The Body The writer then provides evidence
to support the opinion offered in
statement in the introduction.

17. Each paragraph should be based on a solid
reason to back your focus statement.

18. Since almost all issues have sound
arguments on both sides of the question, a
good persuasive writer tries to anticipate
opposing viewpoints and provide counterarguments
along with the main points in
the essay.
One of the three paragraphs
should be used to discuss opposing
viewpoints and your counter-argument.

19. Elaboration Use statistics or research, real-life
experiences, or examples.

20. Research
Using reliable research can help your argument seem convincing.
Example: “Example: A recent study found that students who watch TV during the week don’t do as well in school.”

21. Facts, numbers, and information can be very convincing.
Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

22. Rhetorical Questions
Can be used to encourage readers to think about what their own answers/thoughts might be OR/AND can be used to lead on to the next stage of the argument.

23. Using humour
can often be combined with informal language/expression which will engage your readers.

24. Using lists
to hammer home points, building to a climax, keeping your best point until last.

25. Emotive language
“Imagine being cast out on a street, cold, alone, lonely and frightened.”

26. Parallel structures
Using the semi-colon to separate linked ideas to create a sense of either balance or of contrast: “To show kindness is praiseworthy; to show hatred is evil.”

27. Sound patterns
alliteration: “Callous calculating cruelty – is this what we must expect?” OR assonance: “A fine time we all had, too.”

28. Description and Imagery
using metaphor, simile, personification: “While we wait and do nothing, we must not forget that the fuse is already burning.”

29. The “rule of three”
“I ask you, is this fair, is this right, is this just?”

30. Anecdote
A personal story told from one’s own experience which will encourage, involve and interest the reader as well as proving a point made in the essay. It adds a human dimension to the persuasive/argumentative essay.

31. Repetition
“Evil minds use evil means.”

32.   Sound patterns
alliteration: “Callous calculating cruelty – is this what we must expect?”
OR assonance: “A fine time we all had, too.”

33. Contrast
“Sometimes we have to be cruel to be kind.”

34. Big Names
Important people or experts can make your argument seem more convincing. Use expert opinion or comments to convince your reader.
“Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.”

35. Generating Hypothetical Instance:
Used particularly when creating an argument and you want the reader to see a different point of view.
eg. Suppose that, what if…

36. Pathos
Getting people to feel happy, sad, or angry can help your argument,
Example: “Your donation might just get this puppy off the street and into a good home.”

37. Ethos
If people believe and trust in you, you’re more likely to persuade them. Use friendly, open language that invites your reader to laugh with you and to trust you.
Example: “Believe me! I’ve been there before. I’m just like you.”

38. Exaggeration/Hyperbole
Try to convince your audience that this issue is so important they must act now.
Example: “This is a one-time offer. You can’t get this price after today.”

39. Thinking Through a Process:
Think through the procedure from start to finish. Most often the sentence will begin with a signal word. Provide background information a reader may need. Illustrate whenever appropriate. Define special terms used. Use cues for the reader.
e.g First, second, next, then, etc.

40. Conclusion A piece of persuasive writing usually ends by
summarizing the most important details of the
argument and stating once again what the
reader is to believe or do.
1. Restate your focus statement.
2. Summarize the main points: The conclusion
enables your reader to recall the main points or
your position. In order to do this you can
paraphrase the main points of your argument.

41. Write a personal comment or call for action.
You can do this
with a prediction: This can be used with a narrative or a cause and effect discussion. The conclusion may suggest or predict what the results may or may not be in the situation discussed or in similar situations.

42. You can do this
with a question: Closing with a question lets your
readers make their own prediction, draw their own conclusions.

43. You can do this
with recommendations: A recommendation closing is
one that stresses the actions or remedies that should be taken.

44. You can do this
with a quotation: Since a quotation may summarize,
predict, questions, or call for action, you may use a
quotation within a conclusion for nearly any kind of
paper.

45. As a general guideline when writing a persuasive essay:
Have a firm opinion that you want your
reader to accept.
Begin with a grabber or hook to get the
reader’s attention.
Offer evidence to support your opinion.
Conclude with a restatement of what you
want the reader to do or believe.