1. Macioce Golf Store
Owner: Matt Macioce

2. Nature of the Business

3. Business Description Retail Store Name: Macioce Golf Store
Start Up Company

4. Products Golf Clubs- Nike, Titleist, Adams, Ping, and Cobra Golf Balls
Golf Gloves
Other small things such as tees and ball markers

5. Business Description Price- $10-$1200
Lower end- tees, markers, balls, gloves
Middle- Drivers, woods, hybrids, putters, wedges
Higher end- Irons
Competitive Pricing

6. Business Description
Sole Proprietorship
Decisions
Profits

7. Hours of Operation All days: 12PM-8PM
People who work can come after work.
56 hrs/week

8. Floor Plan

9. Facility Rent- $4000/month 3125 sq ft
Location- Duncan Manor Shopping Center
1701 Duncan Avenue, Allison Park, PA 15101
Close to Hampton and neighboring townships

10. Consultants
Lawyer
Accountant

11. Objectives Providing good help for deciding what club to pick
Providing a great selection of clubs to choose from

12. Organization Plan

13. Owner Qualifications Very informed
College graduate with golf management degree
Golf frequently
Know a lot about current equipment

14. Workers I am the golf pro Associates- 5 Open 56 hrs/ week
2 there at a time
Have to cover 112 hrs/week
Can cover 200 so workers don’t have to work full 40 hrs
I can be lenient with work schedule

15. Job Specification Form
Company: Macioce Golf Store
Job Title: Associate
Rate of Pay: $7.47/hr
Can get up to $10.00/hr if you stay with company
Supervisor: Matt Macioce- owner
Qualifications
Education: In high school
Experience: none
Skills and Abilities Required: Basic math skills, friendly with customers, 15 handicap or below
Training Provided: Three days of owner helping with cash register and customer service, one week of shadowing trusted employee
Job Requirements
Major Job Tasks: Work cash register, Deal with customer service
Specific Job Duties:
Give change
work register
help customers who have had a problem with a club
deal with returns
Number of Work Hours Required per Week: Max- 40hrs Min- 20hrs
Normal Daily Work Schedule: 12 PM to 4PM or 4PM to 8PM
Weekly Work Schedule: 30 to 35 hrs; All days of week
Employee Benefits Provided
Vacation: lenient and will work around schedule, not payed
Insurance: part time, so no insurance is provided

16. Employee wages Open 30 days/month Associates- $7.47/hr 2 at a time
$14.94/hr * 8 hrs/day
$119.52/day * 30 days
$3585/month

17. Hiring Call local high school golf team coaches
Contact local country club golf pros
Call if interested
Fill out an application
Interview-standard questions and talk about themselves
3 references
Physical
Select
Call

18. Marketing Plan

19. Competition Competition Dick’s Sporting Goods Golf Galaxy
Small local pro shops
Why are we better?
Location
Carry all brands
Better selection

20. Target Market Individual Customers Competitive Pricing
Why buy from us?
One of the only local golf retail stores
Will provide help to get the club that will improve your game the most
Have simulator to hit club

21. Target Market Male Age: 40+ Lives in Hampton or neighboring townships
Caucasian
Middle to Upper Class

22. Advertising Plan- Grand Opening
Big banner on front of building
Magazine ad
Newspaper ad
Hand out coupons

23. Advertising Plan
Magazine ad
Billboard
Flyers

26. Financial Plan

30. Loan Info
$345,920.02
4% interest
20 yrs
$ /month