2. Slide 2Title presentation / Author / Date FAIRTRADE INTERNATIONAL Vision “a world in which all producers can enjoy secure, sustainable livelihoods, fulfil their potential and decide on their future”

3. Slide 3Title presentation / Author / Date  Fairtrade Minimum Price  Fairtrade Development Premium  Organizational development  Coops controlled by members  Freedom of association for workers  Sustainable production  Internal control systems  Educated farmers  Focus on quality and yields  Social entrepreneurship  Responsibility for the community  Responsibility for the environment THE FAIRTRADE IMPACT

4. Slide 4Title presentation / Author / Date  Mirror the Organization‘s Performace against the Standards  Ensure Credibility of Fairtrade Labelling  Manage Risks for Producers and Traders  Ensure Integrity of the Development Process WHY CERTIFICATION?

5. Slide 5Title presentation / Author / Date  Approx. 1200 certified co-ops and plantations in 55 countries  Around 1.6 Million farmers and workers benefiting from Fairtrade  Approx. 1800 certified traders in 90 countries  2012 certified retail value: approx. €5.5 Bn  Annual growth (new clients)  2009: app. 9%, 2010: app. 5%, 2011/12: app. 14% SOME FACTS AND FIGURES

6. Slide 6Title presentation / Author / Date FAIRTRADE PRODUCT RANGE

7. Slide 7Title presentation / Author / Date CLIENTS

8. Slide 8Title presentation / Author / Date Supply chain traceability ProducerExporter Manufacturer Licensee Importer Consumer Pays small premium for “Fairtrade” products Needs to meet Fairtrade standards (including environmental and social criteria) “Fairtrade Premium” used for sustainability projects “Fairtrade Premium” passed back along supply chain “Connecting disadvantaged producers and consumers” THE FAIRTRADE CONCEPT Receives guaranteed minimum price to provide stability

9. Slide 9Title presentation / Author / Date FLO eV Support Work  Audit results as starting point  Provide expertise Annual Audits  Standardized process  Feedback loop  Corrective measures Auditors’ Qualification  Annual Training  Language, local culture  Evaluation through clients Compliance Criteria  Operationalize Standards  Tailor-made development for each client Fairtrade Standards  Minimum Requirements  Progress Requirements CERTIFICATION PROCESS

10. Slide 10Title presentation / Author / Date ProducersPer OrganisationPer Farmer Av. Invoice2.520 €1,44 € TradersPer Organisation Av. Invoice2.735 € Typical Cost of Fairtrade Certification CERTIFICATION COSTS

11. Slide 11Title presentation / Author / Date  Global coherence versus indivual needs  From compliance to impact CHALLENGES

12. Slide 12Title presentation / Author / Date GLOBAL REACH