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Published byKerry Wade Modified over 9 years ago
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2008 MICRO FLEXIBLE TOP-UP Bridging the Digital Divide
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www.cyberplat.com 2 - 2 - Importance of payment collection All MNOs are concerned about providing their services to the territory of operation No one is concerned about collecting the proceeds within the territory of operation
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www.cyberplat.com 3 - 3 - Upper middle class people are mainly postpaid subscribers Middle class people use scratch-cards to pay for the mobile communication services Low-income people ? – Do not have enough money to pay for scratch-cards Minimal MNO scratch-card face value in Europe is 5 Euros ($7.5) How are the proceeds collected?
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www.cyberplat.com 4 - 4 - Face Value Production Cost Retailer’s Margin Cost of Proceeds Collection from Low-income People 153%5%8% 105%6%11% 510%8%18% 412%10%22% 318%15%33% 225%20%45% 150%30%80% The proceeds are feasible to be collected via scratch-cards only if payments are above 3 €
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www.cyberplat.com 5 - 5 - It is impossible to attract subscribers with ARPU lower than 3 €
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www.cyberplat.com 6 - 6 - Successful experience of implementing micro- and flexible top-up solutions has demonstrated that 42% of the total subscriber base can be added within the above mentioned category. Thus the subscriber base was increased by 72%, even in Russia which is relatively wealthy. Are there a lot of subscribers with ARPU lower than 3 €? 42% +72% Subscriber base growth in Russia
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www.cyberplat.com 7 - 7 - What about other countries? The indicators amount to 20% and 25% respectively in the developed countries which as well have low-income groups of population These indicators amount to 80% and 400% respectively in other developing countries Developed countries Developing countries Subscriber base growth 20% 80% +25%+400%
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www.cyberplat.com 8 - 8 - Is this profitable? Electronic flexible micro top up networks are ready to operate as follows: For 3% commission (including the retailers’ margins) or 0.5% (excluding the retailers’ margins) — if the turnover is above $1 bln For 5% commission (including the retailers’ margins) or 2% (excluding the retailers’ margins) — if the turnover is initially small
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www.cyberplat.com 9 - 9 - Contact information Andrey Gribov, PRESIDENT & CEO, CYBERPLAT OJSC Address:Floor 12, Entrance 7, World Trade Center-2, Moscow, 123610, Russia Telephone:+7 (495) 967-02-20 Fax:+7 (495) 967-02-08 Internet:http://www.cyberplat.com E-mail: gribov@cyberplat.com
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