1. Industrial Design Chapter 10 EIN 6392, Summer 2012 Industrial Design

2. 11/15/20152 Outline Goals for ID ID expenditures Importance of ID ID process and timing ID roles ID quality assessment

3. 11/15/20153 ID goals Product utility safe, easy to use, and intuitive Appearance form, line, proportion, and color Communication of corporate image through the visual quality Ease of maintenance and repair Low (mfg) costs

4. 11/15/20154 ID expenditures Depending on the product type Hand-held medical instrument are the highest in terms of budget % Technology-driven products are the lowest See Exhibit 10-2 on page 192 for details

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6. 6 ID Costs Breakdown Direct costs of ID services Mfg. costs to implement ID creations Costs of extended lead time for ID

7. 11/15/20157 ID Importance to product design Ergonomics Ease of use Ease of maintenance User interaction with the product Minimum knowledge of using it safety. Aesthetics Amount of product differentiation required The importance of pride of ownership, image. Motivation to the design team (for their pride in product )

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9. 9 The ID Process Investigate customer needs Conceptualize Preliminary refinement Further and final concept selection Control drawings of the final concept Coordinate with engineering and production.

10. 11/15/201510 Product types from the ID point of view Technology-driven products Engineering or technical requirement is paramount ID has little involvement Extreme cases of Intel chips and GE engines User-driven products Usually there is a high degree of user interaction for these products. The functionality and/or its aesthetic appeal are important ID works closely with marketing and engineering throughout the process. Classification of some common products See exhibit 10-8 on page 202

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12. 11/15/201512 Timing of ID involvement Technology-driven products During the later phases of product development In concept generation for user interface In concept testing for for customers for feedback. In detailed design and refinement for packaging and marketing User-driven products Throughout the entire process In need analysis for identifying customer needs. In concept generation for creating multiple concepts In concept testing for creating models In system level design for refining promising concepts IN detailed design for selecting final concept and coordinating eng-mfg.-marketing efforts. See Exhibit 10.9 on page 203

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14. 11/15/201514 Quality assessment of ID User interface Intuitive, safe, comfort, easy to use Emotional appeal Attractive, exciting, pride of owning and being o the team User’s ability to maintain and repair product Easy, intuitive Appropriate use of resources Value (quality vs. cost) Product differentiation Easy to stand out, recognize, & remember. Fit with or enhance corporate identity

15. Industrial Design Chapter Example: Motorola RAZR

16. Motorola “Flip Phones” MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

17. Concept Sketches and Rendering

18. Soft and Hard Models

19. Control Models and CAD Models

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