1. Creative transformations in Amsterdam PROGRAMME CREATIVE INDUSTRIES 06-10 Seminar of Creative Industries in Tartu May 29th-30th 2007

2. PROGRAMME CREATIVE INDUSTRIES a short history  Long-term vision on Culture Amsterdam 2015 (2003)  Programme Creative Industries 05-08 (2004)  Programme Creative Industries 07-10 (2007)

3. NEW CITY COUNCIL  It quickly becomes clear that creativity is Amsterdam’s unique and unifying characterictic  Amsterdam will continue to be a place where creativity can thrive  Our main goal is to ensure that Amsterdam carves out its own unique niche among Europe’s world-class cities

4. 2003

5. WE KNOW WHAT WE ARE TALKING ABOUT!  Arts  Media & entertainment  Creative B2B

7. STATISTICS

8. WE KNOW WHAT TO DO  Linking creative industries with education  Economic & cultural perspective for young talents  Competing and creative entrepreneurial climate  Crossovers between the arts and other industries  Crossovers between the arts, media & ICT  Building for the creative industries  Improving the international position

9. CREATIVE EVERYWHERE

10. CREATIVE EVERYTING  ……industries  ……class  ……cities  ……economy

11. THE FUTURE?  What?  Where?

12. CULTURE,MEDIA & ICT

13. WHAT TO DO?

15. MARKETING

16. SELECTION CRITERIA  Support a few branches?  Or try to support everyone?  How do we determine, which branches have potential for our region?

17. IT’S NOT WHAT WE DO

18. BUT HOW WE DO IT