2. Storyboard for Multimedia Presentation Part 3

3. Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption  The laggards in terms of rejecting the innovation of Adobe Captivate as an LMS towards required company training are:  Employees participating in and subjected to the training on a non- voluntary basis.  This group includes middle management and supervisors required to schedule their staff for training via this LMS.

4. Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption  Strategies to help laggards move towards adoption of an Adobe Captivate LMS for required training and education are:  Providing additional information about the significance and benefits of an innovative LMS  Provide workshops on the LMS prior to release  Provide workshops and training on ways to implement and utilize this new technology  Ask for evaluations and feedback from laggards to facilitate on-going courseware and delivery methodologies

5. Attributes of Innovations and How These Perceptions Relate to the Rate of Innovation Adoption  Critical attributes that will help Adobe Captivate LMS training meet critical mass in mandated aviation regulatory training are trialability, observability and relative advantage.  If company management and trainees are given an opportunity to test the product, realize the applied benefits of economics and efficiency, then the innovation will have a better chance of success.

6. Adobe Captivate A Decentralized Approach  Curriculum Developers and Managers of IT are motivated to seek innovations that drive a decentralized diffusion process  A more cost-efficient system is proliferated compared to a system of professional change agents managing the diffusion process  User self-reliance is encouraged  A decentralized approach is more publicly popular  Disadvantage to a decentralized approach is that technical expertise may be difficult to bring to bear and that a high level of expertise may be required to participate in the processes  This is not the case in this innovation with Adobe Captivate due to its user- friendly and low-tech expectations  Evaluation may consist of virtual or actual visits to the user sites for feedback and real time feedback or IT issues.

7. Change Agents  Middle Managers of Production, Inspection and Quality Control best fit the role as change agents  1. Develop needs for change based upon time constraints that precludes employees participating in initial and recurrent training  2. Establishes an information-exchange relationship.  3. Diagnosis existing problems and suggests solutions to increase production while enabling participation in training.  4. Creates an intent in the clients (employees, customers) to change.  5. Translates an intent into action.  6. Assists in the stabilization of adoption and prevents discontinuance via support of innovation.  7. Strives to achieve a terminal relationship as the innovation diffuses into a beneficial and effective means to conduct instruction and learning events.

8. Critical Mass 4 Strategies for Meeting Critical Mass  Upper management of company and customers are targeted of initial adoption  Adobe Captivate (or similar curriculum delivery products) are an inevitable innovation and will be adopted towards more efficient, flexible, and affordable means of instruction  This innovation will be introduced to customers and mid-level management groups who are more innovative  Incentives for early adoption include less non-billable time to customers aircraft and services; more profitability for company

9. Specific variables that make organizational adoption different from individual adoption  Processes of downsizing  Flexible employment practices  Vertical disintegration  Outsourcing  An increasing dependence on external complementary assets  All reduce the direct control and ownership which organizations have over these resources

10. Adobe Captivate 5.5 video links  http://www.youtube.com/watch?v=dPo62PRFHEY&feature=re lated http://www.youtube.com/watch?v=dPo62PRFHEY&feature=re lated  http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=pl ayer_detailpage http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=pl ayer_detailpage  http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=pl ayer_detailpage http://www.youtube.com/watch?v=5sAO5DMpNa4&feature=pl ayer_detailpage  http://www.youtube.com/watch?v=dnfbhnxprRk&feature=play er_detailpage http://www.youtube.com/watch?v=dnfbhnxprRk&feature=play er_detailpage  http://www.youtube.com/watch?v=ZMSRYI0VY50&feature=pl ayer_detailpage

11. INNOVATIONS FOR MULTIMEDIA PRESENTATIONS  Adobe Captivate  Managing electronic course materials  Effective strategies to develop teaching-learning communities  Alternate forms of assessment

12. References:  http://www.lib.umd.edu/UES/bestpractices.pdf  http://www.adobe.com/products/captivate/reviews-awards.html  http://rjacquez.com/read-all-about-it-introducing-adobe- captivate-5-5-and-adobe-elearning-suite-2-5/  "Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.  MarketWatch.com". http://www.marketwatch.com/story/adobe- unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011- 07-04  Rogers, E. M. (1995). Diffusion of Innovations, 4th edition. New York: Free Press.