2. Mission: NCSA’s mission is to educate and therefore empower a digital society to use the Internet safely and securely at home, work, and school, protecting the technology individuals’ use, the networks they connect to, and our shared digital assets. Vision In a climate of persistent threats, securing cyber space is a responsibility we all share. Securing the Internet and our shared global digital assets is critical if we are to achieve the potential of an empowered digital society capable of leveraging robust and widely available: – content – community – communication – commerce – connectivity

3. Education & Awareness Goals We need to Make cybersecurity second nature Elevate cybersecurity to be equal to other cultural messaging Build a messaging dissemination infrastructure Activate trusted networks Bring good, existing programs to scale. Fill the gaps Measure and evaluate our efforts

4. A Shared Resource, Our Shared Responsibility Public Private Partnership is key to success – Industry – Local, State & Federal Government – Academia – Law Enforcement – Non-profit – Community

5. Public Private Partnership Securing Our eCity APWG/NCSA Online Consumer Safety & Security Messaging Convention National Cyber Security Awareness Month

6. APWG/NCSA Online Consumer Safety & Security Message Convention The Challenge 1) Discordant information on the threat of cyber crime 2) Multitudes of advice and information some good and some bad about what to do 3) No single concise, memorable message to motivate consumers to act 4) No group taking responsibility to act in together to solve the problem 5) No single private or public entity solely responsible for the problem

7. NICE National Initiative for Cyber Security Education Track 1: National Cybersecurity Awareness Lead: DHS Track 2: Formal Cybersecurity Education Lead: DoED, OSTP Track 3: Federal Cybersecurity Workforce Structure Lead: OPM Track 4: Cybersecurity Workforce Training & Pro. Dev. Lead: DOD, ODNI, DHS http://csrc.nist.gov/nice

8. National Cybersecurity Awareness Month What are you doing to educate your: Students Customers Clients Employees Citizens Colleagues Neighbors Friends Family