1. FACEBOOK TIMELINE GATEHOUSE NEWS & INTERACTIVE DIVISION

2. Agenda 1.Timeline is coming on March 30, 2012. 2.The changes: defining the terms 3.Best practices: cover photo, profile photo, apps, milestone, etc. 4.Step-by-step instructions

3. Facebook Timeline What is timeline? Facebook is switching all pages to timelines March 30, 2012. The only thing that is changing about your page is the look and functionality. Your past history on Facebook will stay, and will be easier to browse. Why change? Even if you do nothing, Facebook will change the look of your page. We’ll review how some media companies are organizing the new page.

4. Defining terms Cover photo: Large, horizontal top of your page

5. Defining terms Cover photo Dimensions 850 pixels x 315 pixels Facebook rules Can’t be your website Can’t be an advertisement Can’t be a deal Can’t be calls to action: “Get it now” or “Like us”

6. Defining terms Cover photo Best practices Images Recommendations If you have a strong horizontal photo, make sure it’s high-res. Represents your newspaper or your community. Or you can use the GateHouse template, which is text of your newspaper name.

7. Defining terms GateHouse template

8. Defining terms Profile photo

9. Defining terms Profile photo Dimensions 180 pixels x 180 pixels Recommendations Square photo Simple Graphic You may be able to stick with what you have The most seen image of your page throughout Facebook. Make sure it represents your newspaper.

10. Defining terms Highlight & Edit: Enhancing, cleaning up timeline

11. Defining terms Highlight & Edit: Enhancing, cleaning up timeline Recommendations: Highlight: Make photo galleries big Pin: Pick a top story to pin daily or weekly, depending on your news flow.

12. Defining terms Milestones: Allows you to add events from your newspaper’s history

13. Defining terms Milestones Recommendations: Initially, no need to do this. Good practice to enhance your page. Build it out gradually: milestone a week.

14. Defining terms Apps: Highlights photos, likes and map

15. Defining terms About: Your “about” info is more prominent, so make sure it reflects your organization.

16. Instructions

17. FACEBOOK TIMELINE GATEHOUSE NEWS & INTERACTIVE DIVISION