1. List the 5 things / people in your life that have influenced who you are?

2. Do you think this list would change if you grew up in Somalia? Iran? United States?

3. Our Perception Of The World The Media

4. The world view of Canadian students is created from a variety of sources, one of the primary sources being the media. The world view of Canadian students is created from a variety of sources, one of the primary sources being the media. By the time most young North Americans graduate from high school, they will have watched three years of T.V. By the time most young North Americans graduate from high school, they will have watched three years of T.V.

5. But what kind of a world picture do Canadians receive from the main­stream media? But what kind of a world picture do Canadians receive from the main­stream media?

6. A Matter of Perspective What do YOU see? What do YOU see?

7. A Matter of Perspective What do YOU see? What do YOU see?

8. A Matter of Perspective What do YOU see? What do YOU see?

9. A Matter of Perspective What do YOU see? What do YOU see?

10. A Matter of Perspective What do YOU see? What do YOU see?

11. Educators such as Neil Postman express alarm about the ability of television – an entertainment medium - to adequately describe the complexity of world events. Educators such as Neil Postman express alarm about the ability of television – an entertainment medium - to adequately describe the complexity of world events.

12. How do you think their view of the world differs?

13. How do you think their view of the world has been shaped?

14. How do their values differ? Which personal characteristics do you value more

15. How might they grow up different?

16. Who has the influence? Our world is shaped by the values of our society. The role of media in our development and the increasing influence of technology socializes us at younger ages. The message and who delivers it is a major socialization factor. Corporate consumerism vs. Traditional values

17. Societies are made up of people that share common values. They are established through historical norms and passed down through generations. Many are religious teachings that have been interpreted by local societies. Today values are shaped more and more by corporate capitalist agendas to sell products and services.

18. To participate in modern society in the west we must be prepared to ‘buy in’. Consumerism and culture and now joined.

19. Media analysts such as Noam Chomsky point to the dangers of corporate control of the western media. Media analysts such as Noam Chomsky point to the dangers of corporate control of the western media.

20. People living in the developing world claim that their portrayal in the media is distorted and simplistic. People living in the developing world claim that their portrayal in the media is distorted and simplistic.

21. Views on Viewpoint: Views on Viewpoint: "Our reporters do not cover stories from their point of view. They are presenting them from nobody's point of view." "Our reporters do not cover stories from their point of view. They are presenting them from nobody's point of view." Richard S. SaIani, former President. CBS News What term do we use for a watered down viewpoint meant not to offend anyone?

22. Political Correctness Political correctness is a term which denotes language, ideas, policies, and behavior seen as seeking to minimize social offense in areas of: occupation, gender, race, culture, sexual orientation, religion, beliefs or ideologies, disability, and age-related contexts …and doing so to an excessive extent.

23. Bias Bias is an inclination to present or hold a partial perspective at the expense of (possibly equally valid) alternatives. Can you think of some media examples of personalities who are biased?

24. Bias and the Media Media bias refers to the bias of journalists and news producers within the mass media, in the selection of which events and stories are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed. FOX news vs. Al Jazeera

25. "Think of it as a dark room, and you're there with the flashlight. The room's full of dark corners: which dark corner are you going to shine your flashlight at? That's the agenda setting aspect of the news, and that is absolutely crucial.“ "Think of it as a dark room, and you're there with the flashlight. The room's full of dark corners: which dark corner are you going to shine your flashlight at? That's the agenda setting aspect of the news, and that is absolutely crucial.“ Randolph Ryan. Editorial Writer and Columnist for the Boston Globe

26. “Look, I saw it on TV, so it must be right, right? “Look, I saw it on TV, so it must be right, right? “Here it is in the newspaper! Who’s going to argue against that?” “Here it is in the newspaper! Who’s going to argue against that?”

27. What is Good Information? Freedom of the Press – Rules that protect the media from interference by the government which might try and control the message Multiple Ownership – Rules that prevent all the media in a country from being owned by on person or group of persons Internet Freedom – Rules that protect a citizens’ right to information on the net, especially from outside the country Freedom of Information – Rules that require the government to release information to the public, as far as possible

28. Good Information con’t Fair Advertizing – Rules that stop companies from giving out false or misleading information Impartiality – Rules that encourage journalists to be fair to all sides of a political argument when they report Protection of Sources – Rules that keep sources secret and allow Journalists to not disclose that info. Separation of Editorial and Advertizing Content – Rules to help consumers trust the information is not influenced by advertizers.

29. January 8, 1990 January 8, 1990 A beautiful young woman sits in a plush hotel suite, sipping champagne, surrounded by microphones and television cameras. She has just announced that she is the winner of the $35 million New York State lottery. She is the toast of the city, splashed across the pages and screens of New York Media. Only after the TV coverage, after the printed headlines reading “$35 million And She’s Single” does the truth surface. State lottery officials reveal that the $35 million prize is still unclaimed.

30. The woman was a young actress named Charlie Taylor. The woman was a young actress named Charlie Taylor. For her it meant valuable publicity possibly leading to future movie roles. For her it meant valuable publicity possibly leading to future movie roles. For the news media, the stunt was a black mark against media credibility. For the news media, the stunt was a black mark against media credibility. Why didn’t anybody check out the story with lottery officials? Why didn’t anybody check out the story with lottery officials?

31. Every media story we see, hear, or read is the product of reporters, editors, camera crews, TV anchormen and women – people who hold points of view which may be different from our own; people who choose what events to cover, who to interview, and what words and pictures to use. Every media story we see, hear, or read is the product of reporters, editors, camera crews, TV anchormen and women – people who hold points of view which may be different from our own; people who choose what events to cover, who to interview, and what words and pictures to use.

32. the story which is presented to you is not necessarily “the truth,” but rather one person’s or a group of people’s idea about the truth. the story which is presented to you is not necessarily “the truth,” but rather one person’s or a group of people’s idea about the truth.

33. Our news is brought to us by a surprisingly small number of organizations. Our news is brought to us by a surprisingly small number of organizations. 3 major TV news services; Viznews (British), UPIIN (British-US), and CBS Newsfilm (owned by VIACOM) 3 major TV news services; Viznews (British), UPIIN (British-US), and CBS Newsfilm (owned by VIACOM)

34. Think you’ve never heard of VIACOM? Think you’ve never heard of VIACOM? VIACOM owns: VIACOM owns: CBS Television Network MTV BET Showtime Networks Inc. (SNI) United Paramount Network (UPN) Viacom Television Stations Group Paramount Television CBS Enterprises King World Productions Inc. Broadcast International King World International Productions CBS Entertainment CBS Productions Infinity Broadcasting Viacom Outdoor Paramount Pictures Paramount Home Entertainment Famous Players United International Pictures (UIP) Blockbuster Simon & Schuster

35. The wire services that supply newspapers and radio/television networks with news consist of 4 “biggies.” The wire services that supply newspapers and radio/television networks with news consist of 4 “biggies.” Associated Press (US) Associated Press (US) UPI (US) UPI (US) AFP (France) AFP (France) Reuters (British) Reuters (British)

37. CP (Canadian Press) gathers up news from across Canada to be used in Canadian newspapers. CP (Canadian Press) gathers up news from across Canada to be used in Canadian newspapers. For its international coverage, CP relies on its agreements with the 4 “biggies” which allow it to “Canadianize” wire stories – changing the American spelling and adjusting other minor points – and print them as CP stories. For its international coverage, CP relies on its agreements with the 4 “biggies” which allow it to “Canadianize” wire stories – changing the American spelling and adjusting other minor points – and print them as CP stories.

38. This means most of our international news is reported from an American or European viewpoint. This means most of our international news is reported from an American or European viewpoint. Here is the emphasis on “international” news: Here is the emphasis on “international” news: US ------------- 34% US ------------- 34% Europe --------- 28% Europe --------- 28% Asia/Australia –- 17% Asia/Australia –- 17% Latin America --- 11% Latin America --- 11% Middle East ------ 6% Middle East ------ 6% Africa ----------- 4% Africa ----------- 4%

39. What media do you think portray international events most accurately? Least accurately? Why?

40. Two views of the same event. The Toronto Star showed the October, 1989 Stock market crash in the context of one day’s trading and it looks like a disaster. The Globe and Mail showed the decline in the context of a year’s trading – and it’s barely noticeable.

41. Some people are trying to undo the effect that media has on us, such as “Adbusters” Magazine. Some people are trying to undo the effect that media has on us, such as “Adbusters” Magazine. Here’s a couple examples of their advertisements. Here’s a couple examples of their advertisements.

49. Terms to Look Up! Advocate Apathy Censorship Consolidation Guise Ideology Objectivity Fascist