1. This week: 10 Total: 68 New&Effective recruitment process:
Student Vs Real-life Business dilemma
Margarita Unigovskaya
Ekaterina
Petrenko
Ovsyannikov
Nikita
Alina
Khorina

2. The Business Model Canvas
Key Partners
University
Printing agencies
Key Activities from partners:
From companies: materials (cases), data, job placement
From typing agencies: Acquisition of particular resources
Key Activities
problem recognition,
problem evaluation,
problem solving,
employee selection
Key Resources
Types of resources
Physical (building, equipment, posters)
Intellectual (data)
Human
Financial
Information
Value Proposition
Need – work placement
Problem – labor market imperfections
Service we offer – close the gap between job seeker and employer
Value delivered – future possibilities
Characteristics
Newness
Innovative
Convenience
Risk Reduction
Customer Relationship
Expected relations: b2b for Companies
And b2c to students
Channels
Students → via lectures from companies/our agency
via posters
via word of mouth
Companies → via direct approach
via job fairs
via personal connections
via university's recommendations
Customer segment
Value created for
students searching for job
&
Companies searching for
talented employees
Cost Structure
The most important costs inherent: money-consuming, time-consuming
Most expensive Key Resources: physical resources
Most expensive Key Activities: initial organization
The business is Value Driven ( focused on value creation, premium value proposition)
Sample characteristics: Fixed Costs (salaries, rents, utilities)Variable costs (office supplies)
Revenue Stream
Individual contract based pricing for companies
Free for students

3. Customer relationship
GET customers - companies
1. Paid demand creation activities:
Publications in magazines
Job fairs participation
2. Earned demand creation activities:
Personal negotiation
Personal links
Facebook, twitter connections
Blogging
KEEP customers - companies
Constantly monitoring high quality selection process of students
Loyalty program - lower chargers for loyal companies
GET customers - students
1. Paid demand creation activities:
Advertisements, handouts, posters;
Participate in study-fairs;
2. Earned demand creation activities:
Blogging
Facebook, twitter connections
Webinars or guest lectures
Inspiration from companies' side
Inspiration from universities' side
Word of mouth
KEEP customers - students
Guest lectures from alumnus that have found their job placement by means of Case Studies

4. What did we learn? A)Hypothesis:
Presenting case studies during classes/lectures will attract attention and get customers
B)Experiments:
 Talking to professors at HU
C)Results
50/50 results
D) Iterate
Visit Job fair on 15th and 16th of March, Amsterdam

5. Cultural aspect Potential Problems Languages Citizenship
change of location
Nationality
Sex
Race
English and Dutch Cases
Multinational Staff

6. Thank You for the attention!