1. Web 2.0 Vincent Binon - Marketing I.R.I.S. eCommunication www.irisecom.com

2. Contents  Web 1.0  Web 2.0  Example 1 : RSS  Example 2 : Blogs  Example 3 : Wikis  A few words about I.R.I.S. DocShare

3. Web 1.0  Unit = page  Static content  Publication (one-way communication flow)  No information exchange  Taxonomy (directory)

4. Web 2.0  Unit = micro content  Dynamic content  Participation (ongoing back/return communication flow - user contribution - comments)  Data used in many ways & combined (XML, RSS)  Folksonomy (tags)

5. Example 1 : RSS  Real Simple Syndication: user can access your information via various ways: on your website, in their mail, on their MyGoogle… Just by saving a link. Le Soir new article Read through MyGoogle Commented & tagged on a blog

6. Example 2 : Blogs  A blog is a website in which items are posted and displayed with the newest at the top.  A typical blog combines text, images, and links to other blogs (permalinks), web pages, and other media related to its topic.  The editor add tags to his articles (keywords for search – “Folksonomy”).  The visitor can comment the articles on the blog or via a permalink from its own blog.

7. Margot Wallström’s blog

8. Example 3 : Wiki  A wiki is a type of website that allows anyone visiting the site to add, remove, or otherwise edit all content, very quickly and easily, often without the need for registration. This ease of interaction and operation makes a wiki an effective tool for collaborative writing.  The famous wiki is the www.wikipedia.org website.www.wikipedia.org

9. Wikipedia

10. I.R.I.S. DocShare  I.R.I.S. DocShare is a web communication platform allowing any organisation to stock and share every kind of information (docs, contacts, videos,…) securely.  It also provides powerful tool for their day-to- day tasks: event/meeting management, project management, newsletters lists, committees, …

11. Try it on our booth !

12. More than 50 references …

13. Demo / Q&A For more info please contact: I.R.I.S. eCommunication Rue du Bosquet 10 – 1348 Louvain-La-Neuve Phone: +32 10 832 450 Fax: + 32 10 452 291 sales@irisecom.com www.irisecom.com Or visit us at our booth !