1. Product Creation Hacks How to Write a High-Quality Ebook (Fast) By Kathryn Aragon

2. What We’ll Cover  The format of a successful ebook  A few strategies for putting one together quickly.  Traps you want to avoid  Pro tips

3. The format of an ebook  Title  Front matter  Intro  Body  Close

4. Title  Main title: short, includes keyword  Deck: Benefits oriented Catches people’s interest & makes them want to click. Good title is: 1. Unique 2. Useful 3. Specific

5. Front Matter  Add branding: tag  Contact information  Social media  Copyright information  Table of contents

6. Introduction  Sell the benefits of reading the ebook  Build relationship

7. Body  Deliver on all your promises  Whenever possible, over-deliver Quick & easy structures  Lists  Steps  FAQs

8. Close  Tell people what to do next  Sell future engagement with your brand A few ideas :  Trial offer  Invitation to connect  Upsell to next product

9. A few strategies for putting one together quickly  The old-fashioned way – outline then write  Draw from your blog – recycle & repurpose  Crowd source information  When an article gets out of hand

10. Traps you want to avoid  Not being benefits-oriented enough.  Not adding enough value

11. Not being benefits-oriented It’s a time thing. To be relevant, you must solve immediate problems. Test : Can you state the benefit you're giving in one sentence? If not, you probably don't have a salable idea.

12. Not adding enough value Especially with a Lead Magnet, the cost is low, so you may be tempted to give less value, not more. Goal : Get people hooked on your ebooks. Give them the best you've got so they want to buy your high-value products.

13. Final Tip Create a RESOURCE, not an EBOOK. You want something that people will come back to often. That way they begin to see you as a guide, someone they trust to show them what's next.

14. Add value wherever possible. In the appendix or at the end of the ebook, summarize the information you've given. Ideas to play with :  Checklist  Steps to get started  Resources and links

15. KathrynAragon.com Let’s Connect:  Twitter@KathrynAragon  Google+ +KathrynAragon