1. Communications Department Overview New Teacher Orientation 2015 www.k12k.com

2. 01 Staff… Chief Information Officer atrue@k12k.com x2130 Communications Editor mmclain@k12k.com x2123 Technology Specialist WCSK 90.3 FM Radio jhall@k12k.com x2111 ANDY TRUE MARYBETH MCLAINJEFF HALL 01

3. Communications Objectives To promote and communicate the system vision of being, “Student Focused … World Class” To promote family engagement in schools and open communication with all KCS stakeholders To inform all stakeholders regarding KCS information in a timely and accurate fashion To assure the public that we are using public funds wisely, investing in proven educational methods and best practices To build community support by accurately communicating the stories of KCS To accept and encourage feedback and suggestions for our school system 02

4. Communications Methods: Electronic Website Social Media Blogs (Written/Video) SchoolMessenger Electronic Newsletters Electronic Marketing (logos, presentations) System-Wide Events Calendar Internal Electronic Support Employee Intranet 03

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6. Media Advisories/News Releases Kingsport Times-News Story Coordination Strategic Plan Annual Report Student Handbook Employee Handbook Board of Education Policy Manual Administrative Procedures Manual KCS FastFacts handout Production of Marketing Materials Letter Writing Technical Writing 04 Communications Methods: Traditional

7. 05 WCSK 90.3 FM Radio Channel 16 District Marketing (Chamber of Commerce, Realtors, New Residents) Event Coordination/Promotion Legislative Affairs Support Community Relations/Outreach Promotional Items Supporting Roles Data/Survey Collection Technology Initiatives School Site Visits/Information Gathering Student & Staff Recognitions Award Applications KCS Administrative & BOE Support PTA/PTO Meetings with Superintendent Communications Methods

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10. Radio/audio/video content & production Electronic newsletters to staff/community Content for social media & blog posts Website development Content for KCS website Additional system-wide uniformity with school websites Superintendent’s Video Blog (written/video) We Are KCS Blog (written) Increased use of technology QR codes Social media Channel 16 06 Communications Development

11. 10 Social Media 101

12. 11 Social Media 101

13. Always remember, you now represent Kingsport City Schools and will be associated with this organization here after. In the near future, you may have parents befriend or follow you. Kingsport City Schools recommends you maintain a professional relationship with students and not accept friend requests. General rule of thumb, if your Grandmother would disapprove, you probably should rethink before you post or tweet it. Here are some examples of general “No-Nos”: Lashing out, venting or using profanity Posting inappropriate photos/graphics Poor grammar Complaining about students, parents and/or Kingsport City Schools 12

14. Electronic Communications 13

15. Internal Communications 14 Annual Publications: Student Handbook Strategic Plan Annual Report Employee Handbook Board of Education Policy Manual Administrative Procedures Manual Ongoing Publications: Superintendent’s Memo (weekly) Friday Update (weekly Board of Education Meeting/Work Session Notes (bi-weekly Employee Newsletter (monthly) Community Newsletter (monthly)

16. Website Development 15

17. Blog Development 16

18. SHINE A LIGHT ON YOUR CLASSROOM! Communicate early and often. Tell your story. Make it easy to find you. Be mindful of students that cannot be photographed or interviewed. Email Marybeth McLain: Photos and details of classroom activities or awards Event details or changes Email Andy True: BLOG post ideas Classroom Considerations to Remember… 17

19. Kingsport City Schools 400 Clinchfield Street, Ste. 200 Kingsport, TN 37660 Phone (423) 378.2100 www.k12k.com wearekcs.com facebook.com/KptSchools pinterest.com/kptschools k12k.com @KptSchools youtube.com/user/KPTSchools Communications Department 18