1. THE NATURE OF INFORMATION ITFM OUTCOME 1

2. DATA AND INFORMATION DATA Raw facts and figures INFORMATION Data processed into a form to aid decision making back to questions

3. QUANTITATIVE INFORMATION Easily counted/measured Factual information Usually in the form of numbers, eg Production rates Number of staff Attendance records Time sheets Salary Costs Sales figures Holiday entitlements Sickness Rates (days absence) back to questions

4. QUALITATIVE INFORMATION Descriptive Opinions/Attitudes/Judgements expressed,eg Atmosphere in work area Body language Meetings Interviews Information on customer questionnaires rating the service as very good, good, poor, very poor back to questions

5. INTERNAL INFORMATION Gathered from organisation’s own internal records To do with what is happening inside the organisation, eg Company handbooks Financial records – sales, profits Customer files Spreadsheets Internal databases Personnel records Minutes of Meetings back to questions

6. EXTERNAL INFORMATION Obtained from outside organisation, egs CD ROM Trade journals Financial press Government reports Supplier catalogues/price lists/leaflets Magazine/newspaper articles back to questions

7. PRIMARY INFORMATION Gathered first hand for a specific purpose New information collected by: Telephone surveys Questionnaires Interviews Opinion polls Observation back to questions

8. SECONDARY INFORMATION Information which already exists Gathered by someone else for one purpose but can also be used for another purpose, egs Consumer surveys Articles in magazines Trade journals Teletext Internet Web sites Government statistics/reports back to questions

9. FEATURES OF GOOD INFORMATION Good Information must be: Appropriate Available Relevant Sufficient Up-to-date Accurate back to questions The basic requirement of information is that it must be meaningful and useful to the user. Cost effective

10. Revision Questions Try to answer the questions on the next few slides If you need help to answer them then click on the action button next to each question. To the questions

11. Revision Question 1 What is meant by the terms ‘data’ and ‘information’? next question

12. Revision Question 2 What is meant by ‘Quantitative Information’. Give examples. next question

13. Revision Question 3 What is meant by ‘Qualitative Information’. Give examples of Qualitative Information. next question

14. Revision Question 4 Information can come from Internal or External Sources. Describe Internal and External Information and give examples of each. next question

15. Revision Question 5 What is ‘Primary Information’? Give examples of Primary Information. next question

16. Revision Question 6 What is ‘Secondary Information’? Give examples of Secondary Information. next question

17. Revision Question 7 What are the main features of Good Information? next question