1. SEM1 1.10 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI – Design tickets

2. Explain the importance of having a logo Visual representation of the company “The Face of the company” Anchors your brand Single most visible aspect Essential for overall marketing strategy Brand recognition will lose a lot of potential without a legitimate logo to go with a brand The name and logo are the 1 st things consumers see and remember

3. Describe considerations in creating a logo Your company – what the logo says about you – Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message? Versatile for various media types – Black/white, distance and up close usage Simple – easy to remember – Some of the best “big brand logos” are simple Color, shape, size, 3-D, contrast, etc. Legibility – if you can’t read, customers can’t Attract attention, leave an impression, be unique and reflect company’s personality

4. Describe considerations in creating a logo More detail = higher cost to reproduce Competition – what do they utilize Impressive and seductive Trademark your logo – With the US Patent & Trademark office – Protects logo from unauthorized usage

5. Discuss the Components of Logos Word mark or logo type The name of your company Pictogram - a symbol (a.k.a. icon or avatar) Tagline - a brief description of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company different from it’s competitors. Icon, picture, text, color palette Harmony and balance of all the above

6. Identify Types of Logos Brand mark Symbol – This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design Word mark – Is a uniquely styled font type that spells out the company or brand name. – Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

7. Identify Types of Logos Letter mark – Are exclusively typographic. – The letter mark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. Combination Mark – Is the combination of a symbol and a word mark. – The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

8. Identify Types of Logos Emblem – An emblem logo encases the company name within the design. – Most notable emblem logos include; Harley Davidson, UPS and NFL Icons, symbols, & trade characters Corporate, product and service logos

9. Characteristics of Effective Logos Scalability- resized with ease – Billboards to business cards Design should be eye-catching – Full color, grayscale or just black and white No clipart or stock images Should reflect the individuality of the business Simple, timeless, fresh, relevant and original Stay clear of design trends (camo, zebra) Stick out – see it once and remember it Legally acceptable – does not infringe on other TM

10. Resources useful in generating logo ideas. Focus on your business image Look at your competitors Internet research Hire a designer or do it yourself Books, articles, blogs Logo history Trends Awards Typeface

11. PROCEDURE to Design Logo 1.Know your Company: Brand Image (“Personality”) What message do you want to send about your company? 2.Research your Competitors’ Logos 3.Reference successful logo designs Use their ideas 4.Design Sketching, graphic designer, etc. 5.Reflection Receive feedback 6.Reveal Present new logo to the market

12. Video: The art of logo design http://www.youtube.com/watch?v=x3jTSB2ez -g http://www.youtube.com/watch?v=x3jTSB2ez -g

13. “We Do” We are going to look at several different logos on the next slide. Write the following questions in your notes and use the next slide to answer them: – Identify one symbolic, one word mark and one combination logo. – What type of logo is most frequent? – List two frequently used colors.

14. Logos

15. “You Do” Part A: Logo History Team logos change over time – to freshen up the team image. Go to http://www.sportslogos.net/league.php?id=7 and browse through the NFL team logos. Click on a team logo and you will find their logo history. Select a team and write a paragraph expressing the change in the logo, how exactly it changed, how you feel about the change, how the change may have changed the team image/brand, and suggest the next logo design. http://www.sportslogos.net/league.php?id=7 Place your name, block, and turn in for grading

16. “You Do” Design a Logo You own the new Professional Team in Raleigh, NC This is what you need to know to create the new logo: – Team Name (You think of one) – Team Colors (You come up with them) Now, you need to go through the following procedure to create a new logo: – (Answer the following on a sheet of paper) 1.What are the traits that are unique to their company? 2.What is the team’s personality/ Brand Image? 3.What does their competitor’s logos look like? 4.Design a logo for the team incorporating the Name AND the team colors 5.Identify it as a Combination Logo, Symbolic OR Word Mark Logo

17. Design Tickets

18. Information to Include on Tickets Event or Team Name Date Time Place Cost/price Graphics/logos Promotional Coupons/sponsors Bar codes Seat Identification Restrictions/regulations

19. Types of tickets used for sports/events E-Ticket – Print at home Paper – hard copy Mobile phone scan Season Tickets Multiple Game Single Game Group Tickets

20. Purposes of Tickets for Sports/Events Count attendees/reservations Minimize confusion regarding seating/organization Collect fees and data Souvenir Advertising/revenue

21. Procedures for Designing Tickets for an Event or a Sport Design the tickets template with events theme Choose font type, size and color Choose color based on event’s theme Lay out the events information on the template Utilize both sides Determine ticket size and paper quality Purchase card stock Print on pre-cut/perforated paper Consider embed special watermarks to discourage counterfeiting activities

22. “We Do” Identify parts of this ticket

23. “You Do” You will create a Ticket for one of the following: – Super Bowl – Concert (You pick the band) – Terry Sanford Sporting Event – Olympics 2016 in Brazil Include information from your notes This will be a paper/hard copy ticket