1. Understanding Schema.org Presenters: Dan Scott Systems Librarian Laurentian University Jason A. Clark Head of Library Informatics & Computing Montana State University June 29, 2014 Sponsored by ALCTS & LITA #alctsAC14

2. Context: Discovery Elsewhere Introduction of Speakers Jenn Riley Associate Dean, Digital Initiatives McGill University Co-Chair, ALCTS/LITA Metadata Standards Committee

3. Let’s face it. Google is just BETTER at this than us.

4. They have: Large scale user behavio(u)r data More resources Integration with other data sources (browser, bookmarks, etc) More resources Ability to do real-time experiments at scale Did I mention they have more resources?

5. Here’s a reality check about Google Crawls 20 billion pages per day 4 A Knowledge Graph of 500 million things 4 Nearly 50,000 employees 3 $13.966 billion operating income in 2013 2 Made ca. 550 tweaks to their search algorithm in 2010 1 1.http://www.wired.com/2010/02/ff_google_algorithm/all/1 2.http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020/0001288776- 14-000020-index.htm 3.http://investor.google.com/financial/tables.html 4.http://searchengineland.com/google-search-press-129925

6. Why not leverage this rather than try to replicate it?

7. Record-based Sorting Boolean logic Teaching users to use the system Index created from all possible sources Relevance ranking Vector spaces Intelligence in the system Library systems approach Web scale approach

8. Nearly 40% of faculty 1 … 89% of students 2 … 84% of general public 3 … start discovery with a search engine 1. Ithaka US Faculty Survey, 2012 2. OCLC College Students Perceptions of Libraries and Information Resources, 2005 3. OCLC Perceptions of Libraries, 2010

9. So how do we leverage these strengths? Get our stuff out ON the web. Discoverable there. Usable there. schema.org is step one towards this goal

10. Remember this? From http://www.criticism.com/seo/dublin-core-metadata.php

11. Now we’re getting more granular And bringing in structured data From http://schema.org/docs/gs.html

12. Our Speakers Dan Scott, Laurentian University @denials Jason Clark, Montana State University @jaclark #alaac14 #alctsAC14 #schema

13. Thank you for attending this ALCTS program Your feedback is important to us! Using the QR code or URL below please take a moment to complete a short online evaluation form and enter to win the ALCTS prize drawing. http://tinyurl.com/alcts-ac14-eval #alctsAC14