1. “Management, not size determines profits... “ John Lawrence - Director, IBC

2. Beef Resource Management and Planning Objectives: n Identify resource categories n Define action planning steps. n Define National IRM programs.

3. Reference.. n Hewlett, John P. Integrated Management and Setting Goals. From Managing for Today’s Cattle Market and Beyond at http://ag.arizona.edu/arec/wemc/TodaysCattle Pub.html http://ag.arizona.edu/arec/wemc/TodaysCattle Pub.html

4. Some characteristics of successful beef managers. n Is profit-oriented, not maximum minded. Allocates resources bioeconomically (per unit of resource) n Identifies goals, conducts efforts from written plan. n Manages time effectively (the 80-20 dilemma). Attends to self needs & others involved. n Manages information.

5. Successful Plans ala W. Edward Deming (TQM) Involve all critical participants –(Who is critical to a beef enterprise?) Start with written mission, then action steps to achieve mission. Are communicated to all involved. Are critically evaluated routinely.

6. Mission Statement: Statement of shared vision for the enterprise

7. Mission Statements Developed from provoking questions like: n What do I want my cattle to do for me? n Are we using the resources that are available to us? n If I weren’t raising cattle, I would like to... ?

8. Beef Enterprise Mission Statements could consider.. What could enterprise be? n low cost producer in region n reputation for product What could enterprise do? n provide for living costs or retirement n provide a lifestyle

9. Mission Statement n Functional or not? n Example: “The mission of our operation is to be the number 1 seedstock operation in Iowa”

10. n A functional mission statement answers... Who are we? What do we do? For whom do we do it? Why do we do it?

11. Example n “The Lazy Y Ranch will use its available resources to maximize continuing net profit, while conserving and improving those resources by producing feeder calves that meet feedlot demand (Taylor, 94).” Who are we? What do we do? For whom do we do it? Why do we do it?

12. Example n “The mission of the High Plains Feedlot is to produce low cost/high profit cattle that produce consistent, palatable retail products for US consumers of beef.”

13. Example: The Mission of our enterprise is __________?

14. Action Plans: Road map to achieve the mission Goals and Outcomes Evaluation Implementation Resource Needs

15. Beef Enterprise Goals (Outcomes) n Goal statements answer question: “ Our mission has been achieved when what has happened?

16. Examples: This beef enterprise will have achieved its mission when what has happened? n paid off 50% of debt load on facilities by 2002 (problem). n reduced feed costs 15% by using local crop residues (opportunity). n expanded bull sales 10% into Eastern Nebraska (aspiration).

17. Examples: Long and Short Term Goals n Extend grazing system by 30 days from present this next year (short term) n Reduce feed costs by 10% in next 5 years (long term) n gifted $19,000 worth of cows to son before end of tax year (short term) n pass ranch on to daughter and her family (long term)

18. Goal Statements (from Hewlett, JP. Integrated Management and Goal Setting) n S Specific n M measurable, quantified n A attainable, reasonable n R Related, + correlated n T tractable, humane, consistent with family or human resource needs

19. Taylor: “set goals for... n knowing costs, becoming a minimum cost producer.” n maintaining financial control.” n distinguishing product for focused markets.” n integrating vertically or functionally.” n mastering market tools.” n participating in organizations.”

20. Warning n Focus on a few most important goals. n Goals could be negatively related.. require toward mission focus n Not all important goals focus on profit or cows.. n Remember 80-20 rule:

21. Manage TIME effectively n The 80-20 Dilemma “trivial many”situations 20% of results “critical few” problems 80% of efforts 20% of effort 80% of results 20% of results Input Output

22. Action Plan To Achieve Mission Goals/Outcomes Evaluation Implementation Resource Needs

23. Implementation Strategies n “How will we get the job done?” n e.g. go to AI School n e.g. increase energy to cows in last 1/3 gestation n e.g. participate in Smith’s heifer development pgm.

24. AP: ID Resource/Support Needs n “What do I need to get the job done”? n e.g. need more funds to purchase concentrates. n e.g. need time to attend school n may lead to priority assigning. care for health etc.

25. Evaluation n “You can’t change what you don’t measure”. n e.g. will utilize CHAPS calving distribution program. n e.g. will compare to Iowa SPA standards for feed costs per cow for last year by collecting and recording weekly feed bills. n Go To PPT: “SPA Introduction”

26. RANCH check on good goal statements... n R relevant to mission n A achievable, realistic n N numerical, definable n C clear to all involved n H humane, consistent with family or human resource needs