1. Mary Torjussen

2.  You need to identify the philosophy, vision or persona being reflected by the document or justify why a particular icon or colour scheme has been used  You will have to write about the image and ethos of the organisation you have chosen  Make sure you choose an organisation which has a clear image and ethos

3.  Organisations create their brand image by using a name, logo, slogan and design scheme which will always be associated with their organisation  A brand is a symbolic embodiment of all the information connected to the organisation or product and serves to create associations and expectations around it.  A brand often includes a logo, fonts, colour schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

4.  Logo  Colour scheme  Type of font  Type of presentation  Sound (eg jingle)

8. STRONG AND SOLID TRADITIONAL FUN FUTURISTIC

12.  Colour offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication a designer can use  Our minds are programmed to respond to colour. As humans our survival depends on the identification of colour.  We stop our cars for red lights and go on green.  We look at the colour of certain plants and animals to determine whether or not they are safe for us to eat or touch  It’s important for designers to use colour appropriately and understand the meaning behind the colours they choose

13.  Red is often used in logo design to grip the viewer’s attention  It can be used to express completely different emotions, eg love and danger  It can raise one’s blood pressure or make people hungry  Red Bull is an energy drink, hence the use of the colour red in the logo

14.  Pink is often used in logos to add a feminine flare  The shade can show fun or sophistication  It is associated with breast cancer awareness  The colour pink is very prominent in the Barbie logo. It is a fitting colour for a toy that is marketed to young girls  The typeface complements the colour choice and helps to reinforce the brand’s positioning by giving the impression of a young girl’s handwriting

15.  As orange is made up of red and yellow, it can represent attributes from each of those colours  It’s less intense than red and more youthful, too  You can use it in logos to create a fun atmosphere and stimulate emotions and stimulate appetites  Orange is a perfect colour choice for Nickelodeon whose target audience is children. Orange is fun, light-hearted and youthful which reflects the TV channel’s programing. The design of the Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.

16.  Yellow, like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice  Yellow is bright and highly visible which is why it can often be found on warning and road signs  Yellow is often used in logo design to get attention, create happiness and warmth  Like Red Bull, McDonald’s uses red and yellow in the logo, but McDonald’s logo is mainly yellow  The red works well as an accent colour and has been know to raise one’s blood pressure and evoke hunger

17.  Green represents life and renewal. It is a restful and soothing colour but can also represent jealousy and inexperience  You can often find it used in companies that want to portray themselves as eco-friendly  Green is suitable logo colour choice for a TV channel whose programing focuses solely on nature and animals. The colour conjures up imagery of jungles, grasses and nature in general

18.  Blue is probably the most popular colour in logo design and can be seen extensively in government, medical and fortune 500 company logos  The blue in the IBM logo represents a company that is non- threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”

19.  Because purple is the combination of red and blue, it has both warm and cool properties. The colour purple can be found in many luxury product logos  The Hallmark company uses the slogan “When you care enough to send the very best.” The use of the colour purple in the logo supports the marketing message of the company. It implies royalty, expense and sophistication which is reinforced by the crown icon that hovers over the type.

20.  Brown is used in logos related to construction and legal logos due to it simplicity, warmth and neutrality  “What can Brown do for you?” is the tagline for UPS which might be one of the most recognized brown logos.  While the colour may be received by many as utilitarian, boring or conservative, UPS has taken ownership of the colour and used it as a point of distinction. In the 2003 redesign the introduction of yellow brings some warmth, friendliness and a certain richness to the mark.

21.  Black is technically, the absence of all colour.  Black is used in many logos for its boldness, simplicity and sophistication  The James Bond 007 logo is solid black. The colour represents the authority, mystery and sophistication that is a part of 007 movies

22.  Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil  Grey is often used for the type within logos because it is neutral and works well with most other colours  The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey could be viewed to represent the lead that is a part of the product the company makes, but also represents the respect and authority that comes from the history of a company that has been around for over 100 years

23. o White is the universal colour of peace and purity o It can often be found in logos as reversed text or negative space o While green may be the more prominent colour in the Girl Scouts’ logo it also uses the negative space to create the silhouettes of two faces. The combination of the silhouetted faces and the white create a certain purity and innocence in the logo

25. It’s the logo for an organisation called Urdd - The Welsh League of Hope – a Welsh youth movement with more than 50,000 members

26.  The Urdd triangular badge was created in 1944  The colours symbolise that the three elements of the Urdd motto  Green represents ‘Wales’,  Red represents ‘Fellow man’  White represents ‘Christ’.  Therefore the Urdd motto is I will be faithful to Wales, my fellow man and Christ.

27. Black and white SOLICITORS Straight Clear

29. The font is clear and modern It’s evenly spaced, giving an uncluttered image. The style of presentation is clear and easy to read Formal but not officious Presentation style

30. Consistent themes The logo appears on all their documents so this is a consistent theme Black and white is a consistent theme Straight lines are a consistent theme The presentation is clear and uncluttered. It uses space well and has a font which is clear and easy to read This represents their brand image of CLARITY

31. Green represents the environment Recycling logo represents sustainability Cartoon imagery means something is not frightening/ everyone can do it

32. Pink colours in images and font represents the female market The shade of pink represents a sophisticated adult market An unusual and sophisticated font represents a luxury product

33. Colourfulx Interestingx Informativex Professionalx Friendly and inviting (unless you can explain why) x