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Published byDortha Copeland Modified over 9 years ago
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1 Getting People Moving, Encouraging Walking Charles Denney Senior Associate April 29, 2008
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Marketing 2 Know the market Target marketing Quality materials Partnerships Evaluation cycle
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WALKArlington 3 Website Orange Line Walkers Neighborhood Walkabouts Events
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Portland Smart Trip 4 Targets at Neighborhood Level Materials Delivered Directly to peoples Homes Resulted in 9 -13 percent reduction in drive alone
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Columbia, MO 5 Similar to Portland, but in a community limited transit Targeted 770 homes 3 month program with goal of 20% participation, exceeded in first month Wide varity of events and activities for broad appeal
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Neighbors on the go 6
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