1. Seasonality of tourism in Tartu and its hinterland Laura Altin University of Tartu Estonia

2. Causes of seasonality Natural causes - climate - sunshine - rainfall Institutional causes - social aspects - culture - religion - festivals - school holidays

3. Measuring seasonality Quantitative measures - Statistics about accommodation - Mobile positioning data Economic values - taxes - jobs - profit from consumption of goods and services in destination.

4. Problems Seasonality of jobs; Fixed costs to keep infrastructure; High season – heavy traffic, lack of water, waste.

6. Seasonality in Estonia Coastal areas – summer Continental inlands – winter Weekly Pattern - business travelleres on weekdays - transit travellers on weekdays - weekend travellers – holidays, events. Scandinavian 1-day tourists mostly visit only the capital – Tallinn.

7. Seasonality in Tartu

17. Potential Ice-fishing and accommodation for fishermen; SPA-tourism is not seasonal; Conference tourism – spring and autumn. Cooperation between tourism-related sectors. Airlines to and from Tartu Airport.

18. Thank You for listening!