1. Chapter 2 The Basics of Supply and Demand

2. Chapter 2: The Basics of Supply and DemandSlide 2 Topics to Be Discussed Supply and Demand The Market Mechanism Changes in Market Equilibrium Elasticities of Supply and Demand Short-Run Versus Long-Run Elasticities

3. Chapter 2: The Basics of Supply and DemandSlide 3 Supply and Demand The Supply Curve The supply curve shows how much of a good producers are willing to sell at a given price, holding constant other factors that might affect quantity supplied

4. Chapter 2: The Basics of Supply and DemandSlide 4 Supply and Demand The Supply Curve This price-quantity relationship can be shown by the equation:

5. Chapter 2: The Basics of Supply and DemandSlide 5 Horizontal axis measures quantity (Q) supplied in number of units per time period Vertical axis measures price (P) received per unit in dollars Supply and Demand The Supply Curve Graphically The Supply Curve Graphically Quantity Price ($ per unit)

6. Chapter 2: The Basics of Supply and DemandSlide 6 Supply and Demand S The supply curve slopes upward demonstrating that at higher prices firms will increase output The Supply Curve Graphically The Supply Curve Graphically Quantity Price ($ per unit) P1P1 Q1Q1 P2P2 Q2Q2

7. Chapter 2: The Basics of Supply and DemandSlide 7 Supply and Demand Non-price Determining Variables of Supply Costs of Production  Labor  Capital  Raw Materials Technology Government regulations

8. Chapter 2: The Basics of Supply and DemandSlide 8 Supply and Demand The cost of raw materials falls At P 1, produce Q 2 At P 2, produce Q 1 Supply curve shifts right to S ’ More produced at any price on S ’ than on S P S Change in Supply Q P1P1 P2P2 Q1Q1 Q0Q0 S’ Q2Q2

9. Chapter 2: The Basics of Supply and DemandSlide 9 Supply and Demand The Demand Curve The demand curve shows how much of a good consumers are willing to buy as the price per unit changes holding non-price factors constant. This price-quantity relationship can be shown by the equation:

10. Chapter 2: The Basics of Supply and DemandSlide 10 Supply and Demand Quantity Horizontal axis measures quantity (Q) demanded in number of units per time period Vertical axis measures price (P) paid per unit in dollars Price ($ per unit)

11. Chapter 2: The Basics of Supply and DemandSlide 11 Supply and Demand D The demand curve slopes downward demonstrating that consumers are willing to buy more at a lower price as the product becomes relatively cheaper and the consumer’s real income increases. Quantity Price ($ per unit)

12. Chapter 2: The Basics of Supply and DemandSlide 12 Supply and Demand Non-price Determining Variables of Demand Income Consumer Tastes Price of Related Goods  Substitutes  Complements

13. Chapter 2: The Basics of Supply and DemandSlide 13 D P Q Q1Q1 P2P2 Q0Q0 P1P1 D’ Q2Q2 Change in Demand Supply and Demand Income Increases At P 1, demand Q 2 At P 2, demand Q 1 Demand Curve shifts right More purchased at any price on D’ than on D

14. Chapter 2: The Basics of Supply and DemandSlide 14 The Market Mechanism Quantity D S The curves intersect at equilibrium, or market- clearing, price. At P 0 the quantity supplied is equal to the quantity demanded at Q 0. P0P0 Q0Q0 Price ($ per unit)

15. Chapter 2: The Basics of Supply and DemandSlide 15 The Market Mechanism Characteristics of the equilibrium or market clearing price: Q D = Q S No shortage No excess supply No pressure on the price to change

16. Chapter 2: The Basics of Supply and DemandSlide 16 The Market Mechanism Quantity D S P0P0 Q0Q0 If price is above equilibrium: 1) Price is above the market clearing price 2) Q s > Q d 3) Price falls to the market-clearing price P1P1 Surplus Price ($ per unit)

17. Chapter 2: The Basics of Supply and DemandSlide 17 The Market Mechanism The market price is above equilibrium There is excess supply Producers lower prices Quantity demanded increases and quantity supplied decreases The market continues to adjust until the equilibrium price is reached. A Surplus

18. Chapter 2: The Basics of Supply and DemandSlide 18 The Market Mechanism D S Q1Q1 Assume the price is P 1, then: 1) Q s = Q2 > Q d = Q1 2) Excess supply is Q2Q1 3) Producers lower price. 4) Quantity supplied decreases and quantity demanded increases. 5) Equilibrium at P 2 Q 3 P1P1 Surplus Q2Q2 Quantity Price ($ per unit) P2P2 Q3Q3

19. Chapter 2: The Basics of Supply and DemandSlide 19 The Market Mechanism D S Q1Q1 Q2Q2 P2P2 Shortage Quantity Price ($ per unit) Assume the price is P 2, then: 1) Q d = Q 2 > Q s = Q 1 2) Shortage is Q 1 Q 2. 3) Producers raise price. 4) Quantity supplied increases and quantity demanded decreases. 5) Equilibrium at P 3, Q 3 Q3Q3 P3P3

20. Chapter 2: The Basics of Supply and DemandSlide 20 The Market Mechanism The market price is below equilibrium: There is a shortage Producers raise prices Quantity demanded decreases and quantity supplied increases The market continues to adjust until the new equilibrium price is reached. Shortage

21. Chapter 2: The Basics of Supply and DemandSlide 21 The Market Mechanism Market Mechanism Summary 1)Supply and demand interact to determine the market-clearing price. 2) When not in equilibrium, the market will adjust to alleviate a shortage or surplus and return the market to equilibrium. 3)Markets must be competitive for the mechanism to be efficient.

22. Chapter 2: The Basics of Supply and DemandSlide 22 Changes In Market Equilibrium Equilibrium prices are determined by the relative level of supply and demand. Supply and demand are determined by particular values of supply and demand determining variables. Changes in any one or combination of these variables can cause a change in the equilibrium price and/or quantity.

23. Chapter 2: The Basics of Supply and DemandSlide 23 S’ Q2Q2 Raw material prices fall S shifts to S’ Surplus @ P 1 of Q 1, Q 2 Equilibrium @ P 3, Q 3 P Q SD P3P3 Q3Q3 Q1Q1 P1P1 Changes In Market Equilibrium

24. Chapter 2: The Basics of Supply and DemandSlide 24 D’SD Q3Q3 P3P3 Q2Q2 Income Increases Demand shifts to D 1 Shortage @ P 1 of Q 1, Q 2 Equilibrium @ P 3, Q 3 P Q Q1Q1 P1P1 Changes In Market Equilibrium

25. Chapter 2: The Basics of Supply and DemandSlide 25 D’S’ Income Increases & raw material prices fall The increase in D is greater than the increase in S Equilibrium price and quantity increase to P 2, Q 2 P Q S P2P2 Q2Q2 D P1P1 Q1Q1 Changes In Market Equilibrium

26. Chapter 2: The Basics of Supply and DemandSlide 26 Shifts in Supply and Demand When supply and demand change simultaneously, the impact on the equilibrium price and quantity is determined by: 1) The relative size and direction of the change 2)The shape of the supply and demand curves

27. Chapter 2: The Basics of Supply and DemandSlide 27 Elasticities of Supply and Demand Generally, elasticity is a measure of the sensitivity of one variable to another. It tells us the percentage change in one variable in response to a one percent change in another variable.

28. Chapter 2: The Basics of Supply and DemandSlide 28 Elasticities of Supply and Demand Measures the sensitivity of quantity demanded to price changes. It measures the percentage change in the quantity demanded for a good or service that results from a one percent change in the price. Price Elasticity of Demand

29. Chapter 2: The Basics of Supply and DemandSlide 29 Elasticities of Supply and Demand The price elasticity of demand is:

30. Chapter 2: The Basics of Supply and DemandSlide 30 Elasticities of Supply and Demand So the price elasticity of demand is: Price Elasticity of Demand

31. Chapter 2: The Basics of Supply and DemandSlide 31 Elasticities of Supply and Demand Interpreting Price Elasticity of Demand Values 1)Because of the inverse relationship between P and Q; E P is negative. 2)If E P (absolute value) > 1, the percent change in quantity is greater than the percent change in price. Demand is price elastic.

32. Chapter 2: The Basics of Supply and DemandSlide 32 Elasticities of Supply and Demand Interpreting Price Elasticity of Demand Values 3)If E P (absolute value) < 1, the percent change in quantity is less than the percent change inprice. We say the demand is price inelastic.

33. Chapter 2: The Basics of Supply and DemandSlide 33 Elasticities of Supply and Demand The primary determinant of price elasticity of demand is the availability of substitutes. Many substitutes, demand is price elastic Few substitutes, demand is price inelastic Price Elasticity of Demand

34. Chapter 2: The Basics of Supply and DemandSlide 34 Price Elasticities of Demand Q P rice Q = 8 - 2P E p = -1 E p = 0 The lower portion of a downward sloping demand curve is less elastic than the upper portion. 4 8 2 4 Linear Demand Curve Q = a - bP Q = 8 - 2P

35. Chapter 2: The Basics of Supply and DemandSlide 35 Price Elasticities of Demand D P*P* Quantity Price Infinitely Elastic Demand

36. Chapter 2: The Basics of Supply and DemandSlide 36 Price Elasticities of Demand Q*Q* Quantity Price Completely Inelastic Demand

37. Chapter 2: The Basics of Supply and DemandSlide 37 Elasticities of Supply and Demand Income elasticity of demand measures the percentage change in quantity demanded resulting from a one percent change in income. Other Demand Elasticities

38. Chapter 2: The Basics of Supply and DemandSlide 38 Elasticities of Supply and Demand The income elasticity of demand is: Other Demand Elasticities

39. Chapter 2: The Basics of Supply and DemandSlide 39 Income Elasticities of Demand E I <0: inferior goods E I >0: normal goods E I <1: essential goods E I >1: luxury goods

40. Chapter 2: The Basics of Supply and DemandSlide 40 Elasticities of Supply and Demand Cross elasticity of demand measures the percentage change in the quantity demanded of one good that results from a one percent change in the price of another good. Other Demand Elasticities

41. Chapter 2: The Basics of Supply and DemandSlide 41 Elasticities of Supply and Demand The cross elasticity of demand is: The cross elasticity for substitutes is positive, while that for complements is negative.

42. Chapter 2: The Basics of Supply and DemandSlide 42 Elasticities of Supply and Demand Price elasticity of supply measures the percentage change in quantity supplied resulting from a 1 percent change in price. The elasticity is usually positive because price and quantity supplied are directly related. Elasticities of Supply

43. Chapter 2: The Basics of Supply and DemandSlide 43 Elasticities of Supply and Demand We can refer to elasticity of supply with respect to interest rates, wage rates, and the cost of raw materials. Elasticities of Supply

44. Chapter 2: The Basics of Supply and DemandSlide 44 Most goods and services: Short-run elasticity is less than long-run elasticity. (e.g. gasoline) Other Goods (durables): Short-run elasticity is greater than long-run elasticity (e.g. automobiles) Short-Run Versus Long-Run Elasticities Demand

45. Chapter 2: The Basics of Supply and DemandSlide 45 Gasoline: Short-Run and Long-Run Demand Curves D SR D LR People tend to drive smaller and more fuel efficient cars in the long-run Gasoline Quantity Price

46. Chapter 2: The Basics of Supply and DemandSlide 46 D SR D LR People may put off immediate consumption, but eventually older cars must be replaced. Automobiles Automobiles: Short-Run and Long-Run Demand Curves Quantity Price

47. Chapter 2: The Basics of Supply and DemandSlide 47 Most goods and services: Long-run price elasticity of supply is greater than short-run price elasticity of supply. Other Goods (durables, recyclables): Long-run price elasticity of supply is less than short-run price elasticity of supply Short-Run Versus Long-Run Elasticities Supply

48. Chapter 2: The Basics of Supply and DemandSlide 48 S SR Primary Copper: Short-Run and Long-Run Supply Curves Primary Copper: Short-Run and Long-Run Supply Curves Quantity Price Short-Run Versus Long-Run Elasticities S LR Due to limited capacity, firms are limited by output constraints in the short-run. In the long-run, they can expand.

49. Chapter 2: The Basics of Supply and DemandSlide 49 S SR Secondary Copper: Short-Run and Long-Run Supply Curves Secondary Copper: Short-Run and Long-Run Supply Curves Quantity Price Short-Run Versus Long-Run Elasticities S LR Price increases provide an incentive to convert scrap copper into new supply. In the long-run, this stock of scrap copper begins to fall.

50. Chapter 2: The Basics of Supply and DemandSlide 50 D S P0P0 Q0Q0 Quantity Price P1P1 Short-Run 1) Supply is completely inelastic 2) Demand is relatively inelastic 3) Very large change in price A freeze or drought decreases the supply of coffee S’ Q1Q1 Short-Run Versus Long-Run Elasticities Coffee

51. Chapter 2: The Basics of Supply and DemandSlide 51 S’ D S P0P0 Q0Q0 P2P2 Q2Q2 Intermediate-Run 1) Supply and demand are more elastic 2) Price falls back to P 2. 3) Quantity falls to Q 2 Short-Run Versus Long-Run Elasticities Quantity Price Coffee

52. Chapter 2: The Basics of Supply and DemandSlide 52 D S P0P0 Q0Q0 Long-Run 1) Supply is extremely elastic. 2) Price falls back to P 0. 3) Quantity increase to Q 0. Short-Run Versus Long-Run Elasticities Coffee Quantity Price

53. Chapter 2: The Basics of Supply and DemandSlide 53 Effects of Government Intervention -- Price Controls If the government decides that the equilibrium price is too high, they may establish a maximum allowable ceiling price.

54. Chapter 2: The Basics of Supply and DemandSlide 54 D Effects of Price Controls Quantity P rice P0P0 Q0Q0 S P max Excess demand If price is regulated to be no higher than P max, quantity supplied falls to Q 1 and quantity demanded increases to Q 2. A shortage results

55. Chapter 2: The Basics of Supply and DemandSlide 55 Summary Supply-demand analysis is a basic tool of microeconomics. The market mechanism is the tendency for supply and demand to equilibrate, so that there is neither excess demand nor excess supply

56. Chapter 2: The Basics of Supply and DemandSlide 56 Summary Elasticities describe the responsiveness of supply and demand to changes in price, income, and other variables. Elasticities pertain to a time frame.

57. End of Chapter 2