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Published byMegan Cannon Modified over 9 years ago
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PRODUCT Hours of energy Sugar free Mega doses of B6 and B12 Superior formula with great taste Variety of fruit flavors Compact 2 oz. wide mouth bottle No refrigeration required
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MARKETING Social Media Utilizing social media channels and web advertising to attract millennial target market Facebook, Twitter, Instagram & Vine Radio (106.1 Kiss FM) Morning drive, high % of millennial listeners YEA! Networks Product Sampling and Demos “Go-Time Girls” Bill-Boards Endorsements & Sponsorships Leverage Existing relationships NFL, MLB, NBA & MMA
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MARKETING – SOCIAL MEDIA
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MARKETING – KISS FM (106.1) *Represents percentage of retail affiliates in rated markets that ranked #1, Top 3 or Top 5 (MF 6-10 am). Nielson 2014.
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ENDORSEMENTS & SPONSORSHIPS Charlie Culberson & Josh Hart Professional baseball players Ricardo Liborio Founder & Master Instructor American Top Team Gary Harris Professional basketball player
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Why Go-Time? Higher dosage of vitamins B6 & B12 Stronger proprietary energy blend (2,200 mg vs. 1,870 mg) Superior flavor profiles Competitively priced at retail VS. COMPETITION
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TARGETMARKET TARGET MARKET Millennials (18-34) College students Young professionals Physically active “On the go” Connected
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DEMOS & MERCHANDISING Demo specialists Radio remotes Store incentive programs Customer point-of-sale Signage Floor displays Counter displays Shelf talkers
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