2. Objectives Share with you a themed event The Importance of Brand A Visual Merchandising module for you to use

3. Brand History 1908 UK USA Children write to Father Christmas The first Model T Ford rolls off the production line

4. Brand History 1930 UK USA Little Visitors Golden Book America’s Golden Age of Radio Begins

5. Brand History UK USA

6. Grotto “Themed Attraction” “A Grotto” – a natural or artificial cave used as a decorative feature in 18 th Century European Gardens”

7. 1985

8. The Objective Improve Queuing Area Relocate Meet & Greet Trim & Animation Lifetime Memories Shop Link to Purchase

9. Merchandise Brand Area Soft Opening Training Programme Entertainers

10. Father Christmas World Cast 2005

11. The Maze

13. Christmas Mood Boards

14. Christmas Windows 2005

15. Omnia Omnibus Ubique Everything for Everybody, Everywhere

16. “Visual Merchandising is the creative, organised and sustained method to enhance our merchandise and service to maximise sales”

17. Cleaning & Lighting

18. Pricing

19. OBTAINING A CONSISTENT MESSAGE

20. Maintenance

21. The Importance of Training!

22. Conclusion

23. Remember… Be creative Be organised Sustain it

24. Remember…. Enhance Service Maximise