1. @desbyrne @longlex

2. Any good news??? What are the Goals? Can you bring a small brand back from the dead? We discovered after talking with consumers: Genuinely excellent product Almost 100% pack recognition Has become retro (by accident!) Interesting brand history Competitors don’t engage with consumers Convert pack awareness into brand awareness Establish L’Onglex as an online nail authority Gain trial with 20-34 year olds Get across message of L’Onglex benefits Off the market for 4 months Zero brand awareness Loyal older consumers but rarely use polish Fighting global brands with more credibility In a low involvement niche category Online perfect for L’Onglex

3. Where are we after 9 weeks? The brand personality & values (French chic, caring) are embedded into everything, from pack design and formulation to social media: www.longlex.com beauty blog with twice daily content Waves of product draws on Facebook, with winners posting reviews 3,000 targeted fans from 3 waves of free draw ads FB Adverts: 14k clicks (.035% CTR) Average 2.5 posts per day, 8 interactions per post 65 fans have hidden from newsfeeds After ads gaining & losing average 2 fans per day facebook.com /longlex 111 posts to date with 536 comments Recent visits vary from 40 to 100 per day Source: 30% Google 19% Facebook 8% Twitter Google search: “nail care tips” 15 Jan page 3, 4 May ranked 2 nd “nail beauty blog” 15 Jan n/a, 4 May ranked 2 nd longlex.com 915 following, 291 followers, 412 tweets Gaining & losing 3 to 4 followers per week Low level of retweeting or our tweets retweeted 51 @mentions during month of April Twitter @longlex

4. Measure it questions? 1.Is organic growth a myth? Facebook only grows when adverts running Twitter stuck at 290 followers 2.Quality of engagement terrific but are we only scratching on the surface? Relative to size of market, what number of fans or level of engagement represents success? 27,000 heavy polish users (> once per wk) 71,000 medium polish users (= once a wk) 3.You need to measure against specific objectives but what do we judge against as a small brand in a niche category where there is little data?