1. Order the featured book of the day Estimated effort: 2

2. Shopping cart Estimated effort: 2

3. Check out Estimated effort: 1

4. Order any book Estimated effort: 3

5. Show "in-stock" status Estimated effort: 3

6. Search for books (Needs clarification - 3) Simple and complex searches.

7. List books by category Estimated effort: 2

8. List a featured book in each category Estimated effort: 1

9. List books by the same author Estimated effort: 1

10. Send email to customers Needs clarification: Customer preferences, email out, bounced mail. Estimated effort: 3

11. Add new books when the distributor lists them. Needs clarification: Connect to distributor, send query, get response, add to database. Estimated effort: 3

12. Coupons Estimated effort: 1

13. Identify related purchases "If you're interested in this, you might also be interested in these...“ Estimated effort: 2

14. Recommend a book to a friend Estimated effort: 2

15. Wish list Estimated effort: 2

16. Smart discounts Estimated effort: 3 If many people browse this book, but few buy, offer a discount.

17. Track user ratings and reviews Estimated effort: 2

18. User accounts Estimated effort: 2

19. Show order status View last/all orders, maintain backorder status, track shipping info. Estimated effort: 3

20. Accept email from customers (to customer service) Dispatching, agent management. Estimated effort: 3

21. Automatic recommendations see Envelope 1 for detailed story cards

22. Analyze buyer habits see Envelope 2 for detailed story cards

23. Handle returns. see Envelope 3 for detailed story cards

24. Envelop 1 Contents Details of “Automatic recommendations”

25. Track which books were purchased together Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

26. Track books ranked high by the same person Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

27. Link similar clusters together for customer Part of “Automatic recommendations” Keep in Envelope 1 until asked for Estimated effort: 2

28. Envelope 2 Contents Details of “Analyze Buyer Habits”

29. Identify most popular and most active books vs. promotion type Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 2

30. Identify "most wished for" books Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 1

31. Determine customer demographics Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 1

32. Correlate activity, promotion, and demographics Part of “Analyze Buyer Habits” Keep in Envelope 2 until asked for Estimated effort: 2

33. Envelope 3 Contents Details of “Handle Returns”

34. Log received return Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1

35. Re-stock returned item (update availability) Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1

36. Adjust customer record. (1) Part of “Handle Returns” Keep in Envelope 3 until asked for

37. Apply return credit to credit card Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 2

38. Send return acknowledgement to customer Part of “Handle Returns” Keep in Envelope 3 until asked for Estimated effort: 1