1. innovation AMS Center for Advanced Technologies Web Navigation Eugene Tiller & Phillip Green AMS Center for Advanced Technologies

2. innovation AMS Center for Advanced Technologies 2 Web User Interfaces People + goals = success

3. innovation AMS Center for Advanced Technologies 3 The User Experience Information complexity

4. innovation AMS Center for Advanced Technologies 4 Web Users Want Fast page downloads Time in seconds 123450

5. innovation AMS Center for Advanced Technologies 5 Web Users Want Easy, quick navigation

6. innovation AMS Center for Advanced Technologies 6 Web Users Want Satisfying, usable Web sites

7. innovation AMS Center for Advanced Technologies 7 Web Navigation 3 areas of study for Web navigation

8. innovation AMS Center for Advanced Technologies 8 3 Areas of Study 1. Site structure 2. Page navigation 3. Links and information

9. innovation AMS Center for Advanced Technologies 9 Site Structure High-level Tree-top view

10. innovation AMS Center for Advanced Technologies 10 Site Structure Break a large site into mini-sites (CNET) News.comBuilder.comShareware.com

11. innovation AMS Center for Advanced Technologies 11 Site Structure Fewer vertical levels are better

12. innovation AMS Center for Advanced Technologies 12 Site Structure Storyboards help us think clearly

13. innovation AMS Center for Advanced Technologies 13 Site Structure Think simplicity Combine rather than differentiate

14. innovation AMS Center for Advanced Technologies 14 Page Navigation Most visitors won’t memorize your navigation

15. innovation AMS Center for Advanced Technologies 15 Page Navigation Visitors don’t read, they scan for buzzwords

16. innovation AMS Center for Advanced Technologies 16 Page Navigation Vertical vs. horizontal navigation arguments don’t matter

17. innovation AMS Center for Advanced Technologies 17 Page Navigation More scrolling is better than more pages

18. innovation AMS Center for Advanced Technologies 18 Page Navigation Use “within-a-page” anchors

19. innovation AMS Center for Advanced Technologies 19 Page Navigation Ask “who am I?” on every page

20. innovation AMS Center for Advanced Technologies 20 Links & Information Push content (data) to the top of a Web site

21. innovation AMS Center for Advanced Technologies 21 Links & Information Push pivotal content to the top of each page

22. innovation AMS Center for Advanced Technologies 22 Links & Information Edit and edit again

23. innovation AMS Center for Advanced Technologies 23 Links & Information White space = good (marketing sites) White space = bad (information sites)

24. innovation AMS Center for Advanced Technologies 24 Links & Information Follow page size guidelines

25. innovation AMS Center for Advanced Technologies 25 Links & Information Columns keep text lines short

26. innovation AMS Center for Advanced Technologies 26 Links & Information Cell coloring “chunks” information

27. innovation AMS Center for Advanced Technologies 27 Links & Information Good color usage speeds navigation

28. innovation AMS Center for Advanced Technologies 28 Links & Information High content density is good

29. innovation AMS Center for Advanced Technologies 29 Links & Information Content links vs. category links

30. innovation AMS Center for Advanced Technologies 30 Links & Information Use 7-12 words in a content link

31. innovation AMS Center for Advanced Technologies 31 Links & Information Information can be defined in many ways Use redundant links

32. innovation AMS Center for Advanced Technologies Questions?