1. Chapter 1

2.  Product – something sold by an enterprise to its customers  Product Development – set of activities beginning with the perception of a market opportunity and ending with the production, sale, and delivery of a product  Product Design - takes customer requirements and translates them into technical and aesthetic specifications to generate a concept

3.  Product quality ◦ Customer satisfaction, reliability, robust  Product cost ◦ Manufacturing cost ◦ Profit = selling price (fixed) - cost  Development time  Development cost  Development capability ◦ Is the firm better able to develop future products as a result?

4.  Marketing ◦ Identify new opportunities  Design ◦ Product specifications, etc.  Manufacturing ◦ Design for manufacturabilty  Project team ◦ integrated product design, aka concurrent engineering

5.  Exhibit 1-3  Boeing Dream Liner ◦ http://www.youtube.com/watch?v=HZIeyvOt0t0 http://www.youtube.com/watch?v=HZIeyvOt0t0

6.  Trade-offs  Dynamics  Details  Time pressure  Economics

7.  Creation  Satisfaction of societal and individual needs  Team diversity  Team spirit