1. ELEMENTS & PRINCIPLES OF DESIGN key to fashion design

2. Elements of Design Colour, Shape, Line and Texture

3. ◦ Color  Color is the most exciting design element. Color enables us to express ourselves ◦ Shape  The shape of a garment is its form or silhouette. It is the overall outline. ◦ Line  Line is a distinct, elongated mark as if drawn by a pencil or pen. Lines have direction, width and length. The three types of lines are straight, jagged, or curved. ◦ Texture  Texture is the surface quality of goods. Fabric texture is how the fabrics surface feels and looks. Refer to the Colour Theory presentation www.schools.utah.gov/cte/documents/marketing/.../fashion/FMB.ppt

4. Design Principles Balance, Proportion, Emphasis, and Harmony

5. Balance is how the space of a shape interacts with the overall figure. Can be symmetrical (equally divided) or asymmetrical (divided unequally)

6. Proportion is the relationship of the size of different parts of a garment and the relationship of the total volume of the garment to the person wearing it. Colour of a garment enhances or reduces the illusion proportion creates. An effective garment must balance the person’s figure http://thebluekimono.blogspot.c a/2009/03/elements-of-design- proportion-and.html

8. 2:31:2 http://thebluekimono.blogspot.ca/2009/03/elements-of-design-proportion-and.html

9. The Golden Ratio The golden ratio occurs in nature, and is a mathematical formula used by artists, designers, architects, and even musicians in creating beauty. for artistic uses it’s often simplified to this: 1:1.5, or a 2:3 ratio. naturally appeals to the human eye, and that people throughout time and space are drawn to it whether they know it as mathematical formula or not. http://thebluekimono.blogspot.ca/2009/03/elements-of-design-proportion-and.html

10. The Golden Ratio cont’d Leonardo da Vinci was intrigued by the golden ratio and depicted it in his famous Vitruvius Man.Vitruvius Man http://thebluekimono.blogspot.ca/2009/03/elements-of-design- proportion-and.html

11. Proportion & Balance work together Trouser works well because the proportion is just right! The pleated, flowy pants are balanced by broad-shouldered tops and wide belts. http://i70.photobucket.com/albums/i94/gwendog/fashion/32517Missoni.jpg

12. Emphasis is the focal point or center of interest of a garment. It can be accomplished with line, design details, colour, texture, trims or accessories. http://www.fashiondesignscope.com/?p=3302

13. Rhythm is the flow of the lines, shape, space and texture of a garment is a sense of movement and is necessary to create interest Done by the repetition of lines, shapes and colour – to create direction

14. Harmony or Unity is the pleasing arrangement of all the parts of a garment. Colours, lines, shapes, and textures look like they belong together. Image Courtesy: tradenote.net, allwomenstalk.com, thestylesample.com, patternpulp.c sareensaree.com, bridgat.com, pursepage.com