1. ETHICS: the gray area media arts full of ethical dimensions We have little or no guidance We all have sense of what is right or wrong No agreed upon code of ethics

2. A Profession, not Just A Business A calling Skills are special Knowledge is special Power Implies a canon or ethic Spirit of public service Make a difference, not just money

3. Ethical Dimensions Ownership and Finance Takeovers Leveraged buyouts Personnel Management Labor force abuse Low pay--esp entry levels Fire for expediency

4. Ethical Dimensions Programming Subject matter Sex Violence Reality programming No substance

5. Ethical Dimensions Community and Audience Relations Disappearance of public interest Commitment to local programs Image or real commitment

6. ETHICS Rules of living you impose on yourself, or society or profession imposes Be fair, truthful, compassionate, accurate, responsible....but what does this mean ? Internal philosophy of what is right or wrong or acceptable

7. ETHICS and LAW LAW clear guidelines codified universal external authority specific penalties ETHICS not clear highly individual varies widely internal philosophy few, if any, penalties

8. ETHICAL GUIDES 1. Rules Religion Family Profession Natural Law Rules Change Whose Rules ? Conflicts ?

9. ETHICAL GUIDES 2. Situation Ethics judge based on the good to come from action who is the judge ? media or the public what is good ? from whose perspective

10. ETHICAL GUIDES 3. Character Conscience...the law in our hearts Try to do what is right

11. POTTER BOX SITUATION VALUES LOYALTIES PRINCIPLE JUDGMENT

12. Values Violence is repugnant Guns should be banned People kill, guns don’t The world is dangerous Don’t be preachy It’s our right to bear arms The media should be neutral Showing body insensitive

13. Principles The public’s right to know Tell the truth Right to privacy Do the greatest good Be fair

14. Loyalties The profession Society Advertisers The victim & family The truth The publisher

15. ISSUES Obligation to truth accuracy check sources research show program to client or affected individual Decision Making harm no one fairness quality

16. ISSUES Limited vs Expanded Picture look at the big picture not just profits greater understanding Rights of Individual vs Good of Society privacy intrusion releases/permissions