1. 1 National Postal Forum Nashville, TN Briefing for: Mailer’s Technical Advisory Committee February 23, 2005 Washington, DC Marty Emery Manager, Customer and Industry Marketing

2. 2 NPF NASHVILLE, TN  Sunday March 20 – Wednesday March 23  Opryland Hotel, Nashville, TN Key Elements:  Sunday through Tuesday Exhibit Hall  Monday morning PMG keynote address  Monday, Tuesday, Wednesday symposiums  Tuesday Awards Luncheon  Tuesday night PCC gala event  Wednesday general session luncheon  Wednesday closing event General Information & Format

3. 3 NPF NASHVILLE, TN  General Sessions  Symposiums  Business Tracks  Workshops  Exhibit Hall  Recognition of attendance EDUCATION… The Number One Customer Need

4. 4 NPF NASHVILLE, TN MONDAY  PMG keynote address WEDNESDAY  General session luncheon  TOM RIDGE General Sessions

5. 5 NPF NASHVILLE, TN  Marketing Symposium (Monday)  Package Services Symposium (Monday)  Periodicals Symposium (Tuesday)  Mail Research and Intelligence Symposium (Tuesday)  Printers Symposium (Wednesday) Plus… New PCC Leadership Conference (Sunday – Monday) Symposiums Brand New All New Content Brand New

6. 6 NPF NASHVILLE, TN 13 Business Tracks:  Direct Mail Marketing  Mail Quality  Mail Services Provider  Database Management  Mail Production  Mail Technology  Periodicals  Non-Profit  Package Shipping Solutions  Colleges & Universities  Mail Center Management  Government  PCC Leadership Business Tracks Previous tracks New for Nashville

7. 7 NPF NASHVILLE, TN Workshops Track# Workshops# New# Revised Direct Mail Marketing1486 Mail Quality734 Mail Services Provider550 Database Management660 Mail Production1138 Mail Technology743 Periodicals615 Non-Profit550 Package Shipping Solutions13112 Colleges & Universities826 Mail Center Management22517 Government615 PCC Leadership660 Total1166056

8. 8 NPF NASHVILLE, TN 11 USPS Certificate Programs  Direct Mail Marketing Professional  Quality Mail Preparation  Professional Mail Service Provider  Data Base Mail Management  Colleges & Universities Professional  Printers’ Professional  Mail Center Professional  Mailpiece Design Professional  Periodicals Professional  PCC Leadership  Professional Package Shippers Certificate Program New

9. 9 NPF NASHVILLE, TN  Main “sales” exhibit  Marketing Solutions  Mailing & Shipping Solutions  On-Line Solutions  Reply & Return Solutions  Service & Consultation exhibit  Service-related programs and products  Expanded to 20 workstations  Special booth on Transformation USPS Exhibits

10. 10 NPF WASHINGTON, D.C. Saturday  NPF golf tournament Sunday  Opening reception in exhibit hall Monday  USPS Area receptions  Industry receptions Tuesday  Awards Luncheon  PCC gala reception (Wildhorse Saloon) Wednesday  Closing event (Sara Evans) NETWORKING… The Number Two Customer Need Expanded

11. 11 NPF WASHINGTON, D.C.  Registrations again very high  Increase in “C-level” registrations  Vendor participation now exceeds Washington, DC level  Back-to-back growth in vendor participation (First time in 14 Forums) See you in Nashville! Attendance