0. National Directions

1. National Directions Hello OGIP Teams!
Let’s Join the OGIP movement in AIESEC United States.
Laura Duque
MCVP OGIP 14.15

2. oGIP STRATEGY Principles of oGIP Strategy Focus LCs Sub products oGIP
Raising Strategies by Subproducts
Matching Strategies

3. Principles of oGIP Strategy
Targeted Marketing and ER : Making LCs growth with specific sub products according to their market.
Empowerment Leadership in oGIP at Local Level: Working faster and smarter with the right people
Project Based Recruitment in OGIP: TCS Project, Teaching in Latin America, Marketing.

4. Clustering Model oGIP

6. AIESEC Ohio University
Focus Local Entities
AIESEC Austin
AIESEC Seattle
AIESEC Yale
AIESEC NYC
AIESEC DC
AIESEC Madison
AIESEC SLO
AIESEC UGA
AIESEC Michigan
AIESEC Chapel Hill
AIESEC Georgia Tech
AIESEC Ohio University
AIESEC San Diego
Focus Entities oGIP
Additional:
Arizona
San Jose
Preparing for split
Georgia State
Appalachian
Purdue

7. Subproducts oGIP
TEACHING
MARKETING
INFORMATION TECHNOLOGY

8. Information Technology
IT: software development and Web application development
LC Focus: Michigan – Georgia Tech – Purdue -Austin 1. 2.
Process takes 1 week.
Process takes around
3 weeks

9. Project Based Recruitments
Teaching
Seattle
NYC
Madison
SLO
UGA
Michigan*
Chapel Hill
Ohio
Georgia State
Appalachian
San Diego
Main Focus: LATIN AMERICA (Colombia, Brazil, Peru)
To raise a teaching EP:
Education Background Or
Teaching Experience
LCs Focus:
Project Based Recruitments

10. Marketing and sales Seattle Yale NYC UGA Arizona
LCs Focus:
*LCs might decrease in raises
Seattle
Yale
NYC
UGA
Arizona
More than 60% of the major finished
2 languages minimum
Work experience
Right country expectations
Areas: Sales, Market Research, International relationships.

11. Marketing & Sales Strategies by Subproduct
Networking is the KEY!
Using the right channels and message

12. General Recommendations
Have in your team people with the background of the sub products
Very good expectations, Always sell country partners
Everywhere you go take sample TNs (around 4)
Focus on the JD and professional experience
Value proposition “Be more independent”
Connect the vision of the university with Global Talent purpose.

13. Profile Marketing Student
Who can you talk to?
-International programs offices
-Career centers
-Clubs (Professional clubs, where people pay membership)
-Career Advisors (for graduates specially)
-American marketing association
-Professors
Events:
-Career fairs
-Global Villages
General:
Info sessions
Flyers
Contact Tables
blast
Ambitious
They like solid JDs
Savy (know about current trends)
Strong communicators and creative
Online:
Facebook
Twitter
students (get the head of the department to do it.
AIESEC in the school website

14. Teaching Purpose driven More caring and passionate
The responsibility of education is for everyone, not only the education majors.
Who can you talk to?
-Language Institutes
-Education department
-Education clubs
-Tutoring Center
-Business schools with a clear value proposition
Online, more massive in terms of projects:
-Facebook
-Twitter
- students
-AIESEC in the school website
General:
-Info sessions
-Flyers
-Contact Tables
- blast
-Projects promotion
Profile Education Student
Purpose driven
More caring and passionate
Good Interpersonal Skills
Flexibility
Resourceful

15. Teaching
Others
Showcase the personal experience and impact, also the development of communication skills.
Focus on why the countries need this
Bring sample JDs

16. Focus Project: Teaching in Latin America

17. Information Technology
Who can you talk to?
-IT professional clubs
-IT networking events
-Talks to the engineering schools
-Always take sample JDs and as much detail as possible
Online, more massive in terms of projects:
-Facebook
-Twitter
- students
-AIESEC in the school website with specific projects like TCS
Events:
-Talk in career fairs
IT student Profile
Direct, go to the point
Analytical
All about the value proposition
Others:
-Showcase professional experience and type of companies.

18. Matching Strategies Matching with country partners
Support in regional matching coordinators
Recognition for matching with partners.
CYP send also promotional materials for internal purposes.

19. Focus Project: TATA India

20. Realizations:
NATIONAL GOAL
400 RE